OLIVER Agency - North America

CRM Strategist

Baltimore, Maryland

Sponsorship not specified$85k-$95kDetected 8 days ago

HTMLSparkA/B TestingAccessibilityEmail MarketingHubSpotSalesforceMarketoCRMProblem Solving

About the role

Monitor campaign performance - open rates, click-through rates, conversion, and enrollment attribution - and surface actionable recommendations for optimization
Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
Stay current with CRM best practice and emerging email marketing technology; identify opportunities to apply AI-driven personalization and content optimization

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries and counting.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Support the CRM Strategy Lead in planning and executing email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys
Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Design and analyze A/B tests across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate issue resolution with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure on-time delivery

Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
Proficiency with AI tools relevant to email marketing - including AI-assisted subject line generation, content personalization, and send-time optimization

Experience working with segmentation logic, audience lists, and personalization variables
confident with campaign performance data, A/B testing methodology, and reporting
Technical precision: working knowledge of HTML email specifications, deliverability requirements, and QA standards
Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
Organized and collaborative: able to coordinate effectively across multiple teams, time zones, and location.
Experience evaluating and applying AI-driven campaign insights with human editorial judgment
Systematic, test-and-learn approach to campaign planning and optimization
#LI-FO1 #LI-HYBRID #LI-MIDSENIOR
At the time of this posting, the base salary for this position may range according to what's stated below.
The range listed is just one component of OLIVER's total compensation package.

Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Be Ambitious to succeed
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.

This listing is sourced directly from OLIVER Agency - North America's careers page and normalized into a canonical job model.