Swanson Health
Integrated Marketing Manager
Chicago, Illinois, United States
Sponsorship not specifiedDetected 45 days ago
Project ManagementJiraBrand StrategyPerformance MarketingCadenceLeadershipCommunicationPublic Speaking
About the role
- The Integrated Marketing Manager sits at the intersection of brand strategy, campaign development, and channel execution.
- This role is responsible for leading the development of integrated marketing campaign plans that connect brand priorities, business goals, customer insights, and channel strategy into cohesive consumer experiences.
- Great marketing isn't just seen - it's felt.
Responsibilities
- Lead the development of integrated marketing campaign plans across paid media, email, SMS, social, print, and sales channels (including DTC, marketplaces, retail, and global), ensuring message consistency and strategic alignment throughout the customer journey.
- Own campaign planning from concept through execution, including defining campaign objectives, audience strategy, channel roles, messaging hierarchy, promotional cadence, and success metrics.
- Translate brand strategy and business priorities into actionable, channel-specific briefs and integrated campaign frameworks in partnership with internal teams and external partners.
- Drive cross-functional alignment across Brand, Creative, Merchandising, Ecommerce, Analytics, and Performance Marketing teams to ensure campaigns launch cohesively and on time.
- Own the marketing calendar, coordinating tentpole moments, product launches, seasonal campaigns, and evergreen programs with a clear promotional hierarchy and integrated channel approach.
- Partner with in-house experts, creative teams, merchandising, and channel leads to develop campaign narratives grounded in product credibility, consumer insights, and brand differentiation.
- Develop and communicate campaign plans, timelines, and strategic recommendations to leadership and key stakeholders.
- Support the development of brand, campaign, and promotional strategy materials for executive and board-level audiences.
- Champion a "proof over promise" content philosophy, building campaigns around Swanson's genuine quality, heritage, and formulation integrity.
- A brand repositioning moment that creates real career-defining work, not maintenance marketing.
Requirements
- Strong strategic thinking skills with the ability to connect brand objectives, consumer behavior, and channel execution into cohesive campaign programs.
- Familiarity with marketing platforms and project management tools ( Jira, Wrike or similar).
- Experience with subscription or loyalty marketing programs.
Nice to have
- 5-8 years of marketing experience, with at least 3 years in an integrated marketing, campaign planning, or multi-channel strategy role
- DTC or ecommerce experience strongly preferred.
Compensation
- Experience building annual or quarterly campaign planning frameworks and integrated go-to-market strategies.
Benefits
- A genuine interest in health, wellness, or consumer packaged good s and an intuitive understanding of what motivates a health-conscious consumer.
- Competitive compensation, comprehensive benefits, and a hybrid work environment in Fargo, ND.
Company info
- Swanson Health Products has been committed to bringing wellness to the world for over 50 years.
- As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives.
- We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
- What We Are Looking For:
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This listing is sourced directly from Swanson Health's careers page and normalized into a canonical job model.