Brainlabs
Associate Director, Planning
United States · Director · Full-time
No sponsorship$95k-$150kDetected 4 hours ago
Data VisualizationBudgetingResearchLeadershipCommunication
About the role
- You will be a positive contributor to our culture
Responsibilities
- Lead the development of comprehensive cross-channel media plans, including audience strategy, campaign-level budgeting, flighting, and investment allocation
- Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
- Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
- Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
- Serve as the day-to-day client lead and trusted advisor on media, performance, and optimization
- You'll deliver incremental growth for your clients
- You'll actively develop the careers of those around you
- You will develop processes and systems that enable you to be promoted.
Nice to have
- 4+ years of experience in media planning, with deep digital and performance media expertise
- Deep understanding of the digital media landscape, including programmatic, social, and search
- Strong experience with media planning and optimization tools (incl.
- Commspoint, Nielsen Media Impact, Comscore, Ad Intel, etc.)
- Demonstrated expertise in audience strategy and segmentation, including syndicated research tools (MRI, GWI) and first-party data (predictive modeling, lookalike audiences, etc.)
- Experience translating complex datasets into clear insights, implications, and recommendations
- Advanced understanding of media measurement and analytics, including digital and traditional KPIs, marketing mix modeling, and multi-touch attribution
- Strong storytelling, presentation, and client communication skills, with the ability to distill complex plans into clear, compelling narratives
Skills
- Brainlabs is the media agency built to answer one question: what's actually driving profit?
Compensation
- Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate's background and location are confirmed.
Benefits
- Use performance data to inform planning decisions, diagnose issues, and drive optimization, incorporating historical performance, testing results, and learning agendas into future strategies
Equal opportunity
- we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships.
- If you have a disability or special need that requires accommodation during the application process, please let us know!
- Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs.
- Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
Visa & Work Authorization
- Candidates must be legally authorized to work in the United States.
- We are unable to provide visa sponsorship or continuation for this position.
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This listing is sourced directly from Brainlabs's careers page and normalized into a canonical job model.