Wpromote

VP, Media Strategy

New York City, New York · Vp

Sponsorship not specified$195k-$225kDetected 27 days ago

ComplianceLeadershipCommunicationMentoringPublic Speaking

About the role

This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media.
At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice.
We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels.

Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes.
Support new business pitches with compelling media strategies and frameworks that demonstrate the agency's differentiated approach to integrated media.
Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel.
Drive the evolution of the department's strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches.
This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists.

12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company.
Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches.
Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies.
Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders.

Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions.
The anticipated annual salary range for this position is $195,000 - $225,000.

We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously.

This listing is sourced directly from Wpromote's careers page and normalized into a canonical job model.