Mars Inc.
NA Marketing Director, Professional Division
CAN-Ontario-Guelph · Director
Sponsorship not specifiedDetected 2 days ago
Content MarketingMarketing AnalyticsCRMSalesLeadershipCommunication
About the role
- Please note: This job posting is for an existing vacancy.
- AI is used as a supporting tool in our recruitment process. #LI-KS1 #LI-Hybrid
Responsibilities
- Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
- Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment
- Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience
- Establish clear KPI's, track performance and continuously optimize programs based on customer feedback, data & insights.
- Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
- Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture
- Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- The North America Marketing Director leads the end-to-end function for the Professional Division across the US and Canada.
- This role is accountable for developing and executing high-impact marketing strategies that attract, recruit & retain the top professionals while positioning our brands as the clear first-choice recommendation that drives consumer purchase & loyalty.
Requirements
- Bachelor's degree in Marketing or business
- 10 years of marketing experience, with at least 4 years in a leadership role
- Hands-on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools
Compensation
- Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
- An industry competitive salary and benefits package, including company bonus
- The base pay range for this position at commencement of employment is expected to be between the below range CAD 124,352.00 - CAD 163,212.00.
Benefits
- Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
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This listing is sourced directly from Mars Inc.'s careers page and normalized into a canonical job model.