Umusic
Marketing Manager
Toronto, Ontario
Sponsorship not specified$70k-$80kDetected 13 days ago
Content MarketingBrand StrategyCRMBusiness DevelopmentSignal ProcessingCommunication
About the role
- Universal Music Canada is Canada's leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content.
- If you love music and are excited about joining this amazing organization, we would love to meet you!
- Marketing Manager - Virgin Music Group The team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.
Requirements
- 4-6 years of marketing experience in the creative industry
- Strong understanding of the music industry, including artist marketing, label operations, streaming platforms, audience development, and release strategies
- Deep knowledge of digital marketing, social media, creator marketing, content strategy, and fan engagement best practices
- Experience with cross-promotional marketing, branding partnerships, and experiential campaigns is an asset
- Working knowledge of paid media, CRM strategies, eCommerce integration, and first-party fan data collection
- Experience using digital tools, analytics platforms, and marketing technologies to inform campaign decisions
- Positivity, passion, a competitive edge, and opinions you can stand behind
- Understanding of domestic and international music markets, media landscapes, and commercial opportunities
- Experience developing and executing successful music marketing campaigns across multiple genres
- Understanding of global music distribution structures and the independent music ecosystem
- Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
- Excellent communication skills anchored by honesty, approachability, and an open mind
Skills
- Identify and capitalize on cultural moments, viral trends, and emerging opportunities to maximize fan engagement and visibility.
- Other duties and projects as assigned
Compensation
- $70,000 - $80,000 CAD
Benefits
- Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching
- Medical, Dental, Vision and Mental Health Support
- Wellness Program
Company info
- Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
- Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
- We are searching for creative, innovative, and passionate people to fill a current vacancy on our team.
- Marketing Manager - Virgin Music Group
- The team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.
- Reporting to the Sr.
- Vice President - Head of Marketing North America, the Marketing Manager at Virgin Music Group Canada will be responsible for leading and executing innovative artist marketing campaigns across domestic and international markets.
- The Marketing Manager will act as the strategic and operational lead for artist projects, overseeing end-to-end campaign development while collaborating with internal departments, label partners, artists, managers, and external agencies.
- The ideal candidate is a creative, culturally connected, and commercially minded marketer with a strong understanding of the evolving music landscape, fan engagement, and digital marketing.
This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.