Wmg

VP, E-Commerce Artist & Label Services

USA - Los Angeles - 777 S · Vp

Sponsorship not specified$124k-$200kDetected 31 days ago

CRMCollaboration

About the role

The VP will coordinate with labels, global marketing, ecommerce, creative, and operations teams.

Their goal is to drive growth, diversify revenue, and create scalable, fan-first marketing systems.
Lead and manage a team of marketing leaders who work directly with label marketing teams to plan and execute D2C campaigns
Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives
Develop and launch new D2C and platforms that expand WMX's ecommerce footprint and diversify revenue
Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms
Partner with ecommerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable
You understand how to build systems that scale while still supporting artist-specific nuance
Links to relevant documents:

You are a senior D2C marketing leader with experience managing teams and complex stakeholder relationships
You have a strong understanding of how to market to fans across music, culture, and consumer products
You are comfortable balancing long-term strategy with near-term execution
You are data-informed and results-oriented, without losing sight of creative storytelling
10 years of experience in a similar role
Proven success growing third-party or non-core revenue streams
Experience launching and scaling new digital commerce or platforms
Experience working across global markets and coordinating international campaigns

Oversee marketing for WMX's third-party business, driving growth beyond Warner-signed artists
Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts

$124,000 to $200,000Salary ranges are included for job postings where required by law.
The actual base pay is dependent upon many factors, such as work experience and business needs.
The pay range is subject to change at any time dependent on a variety of internal and external factors.

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
Here, we turn dreams into stardom and audiences into fans.
We are guided by three core values that underpin everything we do across all our diverse businesses:
We pursue excellence for our team and our talent.
Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
WMX is Warner Music Group's merchandise and e-commerce services division, focused on
helping artists connect with fans through merchandise, physical music, touring, VIP ticketing,
retail, licensing and direct-to-consumer experiences.
We work at the intersection of creativity and commerce, partnering with artists, managers,
and label teams to build thoughtful, high-quality products and experiences that fans care

This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.