Confluent
Head of Product Led Growth Marketing
Remote, United States
Sponsorship not specifiedDetected 105 days ago
ReactSQLBigQueryData EngineeringData ScienceData VisualizationLLMsA/B TestingProduct ManagementGrowth MarketingLeadershipCommunicationCollaborationProblem SolvingMentoring
About the role
- This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.
Responsibilities
- Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel-from acquisition through high-value conversion-balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
- Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts
- Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels
- Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion
- partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops
- Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AI-driven evaluation/personalization, agent-based customer interactions, and intelligent automation into growth workflows-positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.
Nice to have
- 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact
- 2+ years in a leadership role managing high-performing teams.
- Strong analytical and problem-solving skills with strategic thinking ability
- experience diagnosing complex funnel issues and translating analysis into clear decisions.
- SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
- excellent communication skills for both technical and executive audiences.
- Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments
- Experience in developer tools, cloud/data infrastructure, usage-based business models, or other technical, developer-led product domains.
Benefits
- foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent's strategic goals.
- Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value
- lead a disciplined testing agenda to accelerate learning and improve conversion.
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This listing is sourced directly from Confluent's careers page and normalized into a canonical job model.