American Clean Power Association (ACP)

American Clean Power Association (ACP)

Director, Events Marketing

Washington, District of Columbia, United States · Director

Sponsorship not specifiedDetected 27 days ago
Email MarketingBrand StrategyCRMLead GenerationLeadershipCommunicationCollaboration

About the role

  • The Director, Events Marketing is responsible for driving visibility and engagement across ACP's event portfolio including major conferences, signature events, and designated virtual programs such as PowerCasts and PowerTalks.
  • The Director oversees integrated, multi-channel event promotion across web, email, social, paid media, and event platforms, ensuring ACP reaches the right audiences in the right places.
  • Essential Functions / Major Responsibilities

Responsibilities

  • They also lead attendee engagement strategies that support retention, satisfaction, and growing demand for ACP events.
  • Review and approve design, copy, and content deliverables from vendors, creative partners, and contractors.
  • Ensure all creative outputs including signage, mobile app content, landing pages, and marketing materials reinforce ACP's strategic priorities and deliver a cohesive audience experience.
  • Develop pre-, during-, and post-event engagement strategies that deepen audience connection, support attendee satisfaction, and strengthen retention.
  • Partner with Digital and CRM teams to optimize list segmentation, campaign performance, and ROI.
  • Manage media partnerships and in-kind agreements with trade and industry publications to expand reach and visibility.
  • Support event revenue, brand awareness, and lead generation goals through coordinated marketing tactics and performance-driven decision-making.
  • Support the growth of event audiences using data-informed outreach strategies, retargeting campaigns, and tailored messaging for priority segments.
  • Partner with Communications and Events teams to amplify event-generated content across ACP's digital channels, newsletters, press opportunities, and member communications.

Requirements

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Company info

  • The American Clean Power Association (ACP) is the leading voice of today's multi-tech clean energy industry, representing energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies. ACP is committed to meeting America's energy and national security goals and building our economy with fast-growing, low-cost, and reliable domestic power. Learn more at cleanpower.org.
  • Position Summary
  • The Director, Events Marketing is responsible for driving visibility and engagement across ACP's event portfolio including major conferences, signature events, and designated virtual programs such as PowerCasts and PowerTalks. This role develops event marketing materials that reflect ACP's brand message, tone, and values, ensuring consistency across all channels.
  • The Director oversees integrated, multi-channel event promotion across web, email, social, paid media, and event platforms, ensuring ACP reaches the right audiences in the right places. They also lead attendee engagement strategies that support retention, satisfaction, and growing demand for ACP events. This role further drives event content capture, thought leadership amplification, and executive visibility by leveraging post-event insights, videos, recaps, and storytelling to highlight the value ACP delivers to members and the industry.
  • Develop event marketing materials that reflect ACP's brand message, tone, values, and visual identity, ensuring consistency across all digital, print, onsite, and paid media platforms.
  • Oversee creative direction for event campaigns, including graphics, collateral, video, onsite branding, and promotional assets.
  • Provide creative leadership in partnership with internal teams and external vendors to ensure every campaign is visually compelling and strategically aligned with ACP's mission and advocacy priorities.
  • Lead integrated, multi-channel marketing campaigns for ACP's in-person and virtual events.
  • Ensure event communication efforts reach the right people in the right places through audience segmentation, strategic targeting, and channel optimization.
  • Execute marketing strategies across key channels including the event website and registration platform, mobile app, email marketing, social media, and digital advertising.

Equal opportunity

  • Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.
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