Dollar Shave Club
Brand Manager
Durham, North Carolina · Exec · Full-time
Sponsorship not specified$100k-$130kDetected 51 days ago
ExpressProject ManagementBrand StrategyForecastingRecruitingLeadershipPublic SpeakingDemand Planning
About the role
- ABOUT DSC: In 2011, Dollar Shave Club didn't just shake up the shaving aisle-we reinvented it.
- Since then, we've grown far beyond blades.
- Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed.
Responsibilities
- Own brand messaging - from Planned campaigns to Earned media to Growth Strategy
- Build and maintain the Strategic Growth Plan for the Women's portfolio
- Own sales performance tracking across all channels and lead Quarterly Business Reviews (QBR) for the portfolio
- Track Household Penetration and develop audience growth plans in partnership with Brand Strategy & Insights
- Lead innovation end-to-end - from identifying consumer tensions through commercial launch
- Own concept testing, consumer validation, P&L development, and demand forecasting for new products
- Lead packaging development in partnership with Design and Product Development
- Build and own the 2-year Women's innovation and growth roadmap
- Develop and lead go-to-market strategy for all new product launches - positioning, messaging, and full-funnel campaign planning
- Build channel-specific launch toolkits for Retail, Amazon, and DTC
Requirements
- Bachelor's degree in Marketing or a related field
- Experience owning innovation end-to-end across Retail, DTC, and Amazon
- Proven track record planning and executing go-to-market launch campaigns for new products
- Strong consumer empathy - the ability to deeply understand and represent the female consumer
- Ability to turn consumer insights into winning brand strategy and go-to-market plans
Nice to have
- 4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred
- Background in Women's personal care, beauty, or grooming strongly preferred
Skills
- Your work will be foundational.
Compensation
- $100,000-$130,000 +Bonus
Benefits
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Monthly cell phone stipend
- $100,000-$130,000 +Bonus
- Establish and maintain the consumer target, RTBs, and brand positioning grounded in DSC's overall equity
- This is a growth-focused, entrepreneurial role at the center of one of DSC's most strategically important expansions.
- Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process.
Company info
- We are looking for a Brand Manager to own the Women's portfolio - DSC's dedicated line for female consumers.
Equal opportunity
- Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process.
- Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
- Please state your request for assistance in your message.
- Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
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This listing is sourced directly from Dollar Shave Club's careers page and normalized into a canonical job model.