Lendingtree LLC
Native Advertising Campaign Analyst
Charlotte, NC, United States
Sponsorship not specifiedDetected 3252 days ago
HTMLCSSExpressSQLProject ManagementGoogle AdsGoogle AnalyticsAccount ManagementExcelCommunication
About the role
- We're changing the way borrowers borrow and lenders lend.
- As a marketing organization, we measure the value of a "conversion" directly.
- That means we can quantifiably measure success in real time.
Responsibilities
- Success is all about ROI, scaling and generating the highest quality leads.
- You'll own relationships with various publishing partners and
- Manage day-to-day campaign metrics and optimizations across a variety of platforms and publishers
- Understand and implement tracking through URL parameters
- Create new headlines and landing page concepts to increase high-quality volume for the Native Channel.
- Theorize and test why something is working, then find ways to iterate, scale and optimize.
- Collaborate with other marketing teams to find ideas and winners from other channels
- Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads.
- You implement and execute every single day.
Requirements
- You are unwilling to fail and always find a way to move the needle.
- You can theorize and pivot.
- You can derive insights from various sources and experts to understand new concepts.
- You can look at previous performance trends and theorize new tests to make them it even better.
- You have a logical, scientific mind.
- Bachelor's degree
- 3+ years in paid digital marketing channels
- Experience with programmatic advertising
- Proven success buying ads on an auction-style platform (Adwords, Bing, Yahoo, Taboola, Outbrain, etc).
- Experience with Excel, ideally advanced formulas and vlookups
Skills
- Google Adwords certified
- Google Analytics certified
- Basic HTML, CSS
- Experience with SQL
- Experience and understanding of A/B split tests platforms
- https://boards.greenhouse.io/lendingtree/jobs/757881
Benefits
- Digital marketing is currently in a revolutionary stage and you'll be fully immersed in learning the bleeding edge.
- You'll have to hustle, but you'll be fully-immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
- Flexible and able to pivot quickly when priorities change.
Company info
- If you're looking for an opportunity with an established, well-known company, but like to work in a small, dynamic, highly collaborative entrepreneurial style environment, then you've come to the right place!
- By running a marketplace, we're making lenders compete for their customers, saving borrowers billions of dollars along the way.
- And THAT means we can follow a scientific process, informed by hard data.
- So you'll KNOW when efforts translate into a win, with little ambiguity.
- Our clothes are casual and relaxed, and our work ethic is highly professional.
- It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals.
- We also have a lot of fun together!
- We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team.
- We reward innovation, creativity and the ability to just GET STUFF DONE.
- We're willing to spend to test and learn, and we're looking for someone who can find trends and dive into data to optimize into the most profitable placements and creatives.
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This listing is sourced directly from Lendingtree LLC's careers page and normalized into a canonical job model.