SourceCode Communications

SourceCode Communications

Senior Vice President, Integrated Marketing & Consumer Tech

New York, New York, United States · Exec · Full-time

Sponsorship not specified$175k-$200kDetected 15 days ago
Project ManagementSEOContent MarketingInfluencer MarketingBusiness DevelopmentForecastingBudgetingPerformance ManagementResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • Overview What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands.
  • Maximize revenue generation across integrated marketing and consumer tech business lines.
  • Goal Alignment: Synthesize client objectives to establish clear business cases, campaign parameters, and internal performance benchmarks (KPIs) each quarter.

Responsibilities

  • Continuously identify opportunities to develop new services and strengthen the agency's market differentiation.
  • Revenue Expansion: Drive significant organic growth by successfully cross-selling specialized services like SEO, influencer marketing, and performance analytics to existing clients.
  • New Business Pipeline: Actively build SourceCode's brand awareness through networking and industry events to drive and convert the new business pipeline.
  • Lead integrated marketing and consumer tech strategy for new business opportunities by partnering with agency leadership to develop compelling, insight driven solutions, lead integrated pitches, and win complex, multi channel engagements that drive long term growth.
  • Organic Upselling: Partner with client leaders across all portfolios to identify opportunities to expand existing relationships through integrated marketing programs that deliver measurable business outcomes.
  • Develop strategic recommendations that increase client value, deepen partnerships, and drive profitable organic growth across the portfolio.
  • Practice Innovation: Continuously evolve the integrated marketing practice by identifying emerging technologies, AI capabilities, modern search strategies, and new service offerings that strengthen SourceCode's market differentiation and deliver greater client value.
  • Develop integrated marketing strategies that align with business objectives, accelerate growth, and deliver measurable outcomes.
  • Integrated Strategy: Lead the development of integrated marketing programs that combine paid, earned, owned, shared, creative, analytics, AI, and emerging marketing capabilities into cohesive strategies that solve complex business challenges and deliver measurable ROI.
  • Cross-Functional Collaboration: Partner directly with core earned media, content, and media strategy business units to seamlessly weave digital frameworks into standard communication playbooks, ensuring an all-encompassing client experience.

Requirements

  • You have experience owning a practice or portfolio, including revenue growth, forecasting, profitability, utilization, resource planning, and financial performance.
  • You have a strong understanding of AI, marketing automation, emerging search, and evolving marketing technologies.

Skills

  • Experience leveraging data and technology to improve decision-making, client outcomes, and operational performance.

Compensation

  • $175,000 - $200,000
  • Compensation Hiring Salary Range: $175,000 - $200,000

Benefits

  • As a practice leader and portfolio head, your responsibilities span growth and business development, strategic vision, financial health, client counsel, and talent development:
  • Serve as an active brand ambassador for SourceCode at external industry networking events, panel circuits, and judging committees, championing the agency's progressive vision of integrated storytelling.

Company info

  • Foster a positive, inclusive, and people-first workplace culture.
  • Proactively identify team challenges and work closely with HR to troubleshoot staff retention, training needs, and delivery issues.
  • You don't take yourself too seriously.
  • You know your worth, operate with an entrepreneurial spirit, and are willing to jump into the trenches alongside your team to get the job done.
  • What We Offer Robust benefits program Unlimited vacation with PTO minimums 401k with company match Monthly mental health stipend, 2 'NOPE' days/year, and quarterly wellness challenges Profit-sharing program Workplace flexibility Professional learning and development allotment 6-month paid parental leave Transit benefits Paid volunteer and professional development days Where You'll Work Hybrid (NYC-Based) Designed to balance focused remote work with the collaborative energy of our headquarters located conveniently near Penn Station.
  • Monday, Friday Remote (East Coast) We are also accepting applications for this role as a remote position for candidates residing anywhere within the East Coast.
  • At SourceCode, we're focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
  • As communications and marketing continue to converge, we are seeking a dynamic leader to help our clients navigate an increasingly integrated landscape.
  • In-Office: Tuesday, Wednesday, Thursday Remote: Monday, Friday Remote (East Coast) We are also accepting applications for this role as a remote position for candidates residing anywhere within the East Coast.
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