Fender
eCommerce Manager, Growth & Optimization
Phoenix, AZ/Los Angeles, CA · Vp
Sponsorship not specified$100k-$160kDetected 5 days ago
Data VisualizationA/B TestingCRMCadenceLeadershipProblem SolvingPublic Speaking
About the role
- Fender Musical Instruments Corporation is a world-famous brand with offices across the globe.
- An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
- A Fender is more than an instrument, it's a cultural symbol that resonates globally.
Responsibilities
- We pair deep data insights with conversion-focused experimentation to create frictionless, inspiring digital journeys that drive growth and customer loyalty.
- Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
- Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
- Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
- Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.
- Own Fender.com's
Requirements
- Bachelor's degree or equivalent experience.
- Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
- Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
- 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
- Hands-on experience running A/B and multivariate testing programs end-to-end.
- Strong analytical and problem-solving skills
- able to translate complex data into clear, actionable business recommendations.
- Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
- Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
- About Fender Musical Instruments:
- Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
- Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. "Pay scale" means the salary or hourly wage range that Fender reasonably expects to pay for this position
- it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role - especially as a new hire - and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $100,000.00 - $160,000.00
Skills
- Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.
Compensation
- If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work.
- Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role - especially as a new hire - and compensation decisions are dependent on the facts and circumstances of each case.
- Subject to the foregoing, the current pay scale for this position is $100,000.00 - $160,000.00
Benefits
- FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.
Company info
- Within FMIC's eCommerce team, we're redefining how customers discover, shop, and experience our legendary brand online.
Equal opportunity
- equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
This listing is sourced directly from Fender's careers page and normalized into a canonical job model.