Risepoint
Growth Marketing Manager
US - Remote
Sponsorship not specifiedDetected 5 days ago
Data VisualizationProject ManagementGoogle AdsMeta AdsSalesforceCRMGrowth MarketingExcelCommunicationCollaborationProblem SolvingPublic SpeakingMicrosoft Office
About the role
- Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
- Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
Responsibilities
- Own paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goals
- Proactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategy
- Collaborate with third party vendors on campaign launch strategy and opportunities
- Support the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendations
- QA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarks
- Collaborate with cross-functional teams - including project management, creative, integrated marketing, and marketing operations
- Partner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the team
- Identify opportunities to streamline workflows and contribute to scalable processes that support team growth
- Serve as a primary media contact in new partner and new program launch projects
- Deliver clear performance updates that tell the story behind the data
Requirements
- We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
- Assist in monitoring media spend and lead pacing with a high degree of accuracy and accountability
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This listing is sourced directly from Risepoint's careers page and normalized into a canonical job model.