STAGE (stage.in)

Marketing Analytics - Vice President

Boston, MA · Exec

Sponsorship not specified$140k-$185kDetected 26 days ago

PythonSQLSnowflakeRedshiftAWSData EngineeringData VisualizationStatisticsMarketing AnalyticsSalesforceMarketoGoogle AnalyticsCRMLead GenerationLeadershipCommunicationProblem Solving

About the role

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions.
KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities.
KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group.

Responsibilities

Serve as the strategic lead for marketing analytics, partnering with senior insurance marketing stakeholders to develop data-driven strategies, KPIs, and measurement frameworks
Lead full-funnel marketing analytics, connecting campaign performance to conversion, pipeline, and revenue impact
Design and analyze multi-channel campaigns (email, web, paid media, events, CRM, sales) to drive ongoing optimization
Develop and refine lead scoring models and segmentation strategies to improve targeting and conversion in a B2B context
Drive executive-level reporting and insights, translating complex data into clear, actionable recommendations that inform strategic decisions
Build and maintain dashboards to track key marketing metrics and communicate insights
Mentor and guide junior team members and contribute to building a high-performing analytics team
KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds.

Requirements

7-10 years of experience in marketing analytics, including multi-channel, full-funnel analytics, and B2B marketing analytics (e.g., lead scoring and funnel performance), preferably in insurance or financial services
Experience with brand marketing and paid media analytics, including measurement of brand campaigns, media performance, and optimization across paid channels
Deep expertise in marketing measurement, attribution, and ROI analysis, with the ability to connect marketing activity to business outcomes
Experience with Salesforce CRM, B2B marketing analytics, and marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
Strong understanding of web and digital analytics tools (e.g., Google Analytics, Adobe Analytics, or similar platforms)
Proficiency in SQL and experience analyzing large datasets from CRM and marketing platforms
Experience using Python and working with cloud data platforms such as Snowflake and/or AWS Redshift
Experience partnering with data engineering and technology teams to enable scalable analytics solutions
Experience with segmentation and customer targeting strategies
Strong analytical and problem-solving skills with a demonstrated ability to generate actionable insights
Experience building dashboards using Tableau, Power BI, or similar tools

Compensation

$140,000 - $185,000 USD
KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
Emails sent for unrelated issues, such as following up on an application, will not receive a response.
Only emails left for this purpose will be returned.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
An employer who violates this law shall be subject to criminal penalties and civil liability.

Benefits

You can request reasonable accommodations by sending an email to Benefits@kkr.com.

Equal opportunity

KKR is an equal opportunity employer.
Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com.

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