Blackbaud

Principal Growth Marketer

Remote, United States of America · Principal

Sponsorship not specified$102k-$133kDetected 36 days ago

Data AnalysisCRMGrowth MarketingSalesPipeline ManagementExcelCollaboration

About the role

Principal Growth Marketer Blackbaud is looking for a strategic and results-oriented Principal Growth Blackbaud Agents For Good.
You'll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth.
You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels.

Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline.
Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance.
You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue wile also building a seamless and intuitive user journey.

7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

You will be responsible for designing innovative programs that improve the experience to acquire new customers.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment.

This listing is sourced directly from Blackbaud's careers page and normalized into a canonical job model.