Alliance Solutions Group, LLC
Event Marketing Manager
Remote (United States)
Sponsorship not specifiedDetected 19 days ago
Project ManagementCRMLead GenerationLogisticsVendor ManagementResearchLeadershipCommunicationCollaborationAdaptabilityOrganizational Skills
About the role
- This role is fully remote and reports to the Director of Marketing.
- Ensure event initiatives align with sales and marketing pipeline goals.
- Continuously evaluate event effectiveness and recommend improvements to maximize ROI.
Responsibilities
- Event Marketing Manager Position Summary The Event Marketing Manager is responsible for developing and executing Alliance's event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals.
- This role owns the planning, coordination, execution, and measurement of all in-person and virtual events, including conferences, trade shows, webinars, client events, partner events, and industry association sponsorships.
- Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.
- Identify target accounts Drive attendance Support outreach campaigns Maximize pipeline generation opportunities Coordinate co-marketing opportunities with strategic partners and industry associations.
- Our commitment is to deliver exceptional service, act with integrity, and embrace moments of laughter along the way.
Requirements
- Experience managing conferences, trade shows, webinars, and corporate events.
- Experience working cross-functionally with Sales and Marketing teams.
- Strong analytical skills and ability to measure and communicate marketing impact.
Nice to have
- Experience in Construction, B2B technology, SaaS, professional services, or consulting environments.
- Experience managing sponsorships and industry association relationships.
- Familiarity with event management and webinar platforms.
- Ability to sit, stand, and move throughout event venues for extended periods.
- Alliance Solutions Group is an Equal Opportunity Employer and welcomes applicants from all backgrounds.
- 2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management.
Compensation
- Essential Duties & Responsibilities Event Strategy & Planning Develop and execute Alliance's annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.
- Conferences and trade shows Lunch & Learn programs Webinars and virtual events Partner-sponsored events Client networking events Regional and national industry association events Build annual event calendars and marketing plans that support strategic business priorities.
Benefits
- We value our team deeply and invest in continuous training and education to empower each individual.
Company info
- At Alliance Solutions Group, our values are more than just words-they are the foundation of everything we do.
- They guide how we collaborate, innovate, and serve our clients while fostering a culture of accountability, adaptability, and continuous improvement.
- These principles ensure that every decision we make aligns with our mission, empowers our team, and strengthens our long-term relationships with customers.
- By living these values every day, we drive success for both our company and the clients who trust us.
- Velocity: we are built to move fast and constantly improve Collaboration: this is a team sport and we put the mission first Innovation: we are trusted by our clients for our leadership in technology Extreme Ownership: we are accountable to each other and for ASG's outcomes Client-Centric: we are building lifetime relationships with customer We truly believe that professionalism can go hand-in-hand with fun.
- Every team member's unique contribution shapes both our business and our culture, driving us toward ongoing improvement, growth, and innovation.
- We ensure that each person feels heard, respected, and appreciated, and we strive to maintain a healthy work/life balance that encourages long-term, fulfilling careers.
- We ensure that all qualified individuals will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin, age, disability, marital status, pregnancy, protected veteran status, genetic information, political affiliation, or any other characteristic protected by law.
- we are built to move fast and constantly improve
- we are trusted by our clients for our leadership in technology
- we are accountable to each other and for
Visa & Work Authorization
- Target audience analysis Sponsorship opportunities Budget requirements Lead generation expectations Pipeline influence projections Expected return on investment Track and monitor event performance against established goals and budget expectations.
- Venue coordination Vendor management Sponsorship fulfillment Registration management Event timelines and project plans Marketing materials and promotional assets Swag and event collateral On-site event execution Coordinate webinar and virtual event logistics, platforms, and attendee experiences.
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