New American Funding

New American Funding

Sr. Director, Product & Audience Marketing

UNAVAILABLE, UNAVAILABLE, US · Director

Sponsorship not specified$10k-$15kDetected 730 days ago
Data VisualizationProduct ManagementProduct StrategySalesforceGoogle AnalyticsLead GenerationCustomer SuccessLeadershipCommunicationCollaboration

About the role

  • Director of Product & Audience Marketing to join our leadership team.
  • VISION: See in the normal visual range with or without correction.
  • HEARING: Hear in the normal audio range with or without correction. [EOE/M/F/D/V.

Responsibilities

  • Own end-to-end product marketing strategy across NAF's full portfolio - including loan products (purchase, refinance, reverse, specialty) and proprietary technology platforms.
  • Develop compelling, differentiated product positioning and messaging that clearly articulates NAF's competitive advantages to borrowers, loan officers, partners, and the broader market.
  • Lead go-to-market strategy and execution for new product launches, technology releases, and platform updates - ensuring cross-functional alignment from inception through launch and post-launch optimization.
  • Partner with strategy and sales on roadmap communication, market validation, and GTM readiness.
  • Own integrated product marketing campaigns in collaboration with Marketing Operations.
  • Lead the development of a sophisticated audience segmentation framework - identifying, defining, and prioritizing key customer and partner segments based on behavioral, demographic, financial, and psychographic data.
  • Translate audience insights into targeted marketing strategies, tailored messaging, and personalized content experiences that drive engagement, conversion, and loyalty.
  • Champion a data-driven approach to audience analysis, leveraging analytics platforms to continuously refine targeting, measure impact, and optimize performance.
  • Collaborate with lead gen and data teams to build and maintain NAF's audience data assets. Strategic Partnerships
  • Serve as a senior marketing leader for NAF's strategic partnership ecosystem - developing joint go-to-market strategies, co-marketing programs, and partner enablement materials.

Requirements

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Must be able to lift to ten pounds.

Compensation

  • Overview Position: Sr Director, Product & Audience Marketing Location: Remote (4 days on-site if living within 31 miles of Santa Ana, CA or Austin, TX) Compensation: up to 175K doe Position Summary New American Funding (NAF) is a nationwide

Visa & Work Authorization

  • Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S. Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional
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This listing is sourced directly from New American Funding's careers page and normalized into a canonical job model.