Anthropic

Senior Media Manager

San Francisco, CA · Senior

H1B sponsorship available$255k-$320kDetected 7 days ago

Data ScienceNLPPerformance MarketingLogisticsResearchLeadershipCommunication

About the role

As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives. You'll own how Anthropic and Claude reach the people who decide how organizations adopt AI, working within the Brand & Integrated Marketing team to turn commercial objectives into paid media plans that reach executives and consumers at the moments that matter.
In this role, you'll own the enterprise paid media strategy end to end, including channel mix, budget allocation, campaign architecture, and measurement, across paid social, programmatic, video, broadcast, audio, out-of-home, and trade and industry media. You'll develop a point of view on where our investment belongs and make the case for it with evidence in smart, strategic ways that can be applied to our entire media mix. You'll partner closely with Product Marketing, Growth, Sales, and Marketing Data Science, and you'll manage the agency, vendor, and platform relationships that bring the work to life, bringing both strategic judgment and hands-on rigor to the execution.
As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives.

Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement
Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI
Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative
Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities
Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations
Manage agency, vendor, and platform partner relationships day to day, holding partners accountable for strategic alignment and execution quality
Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact
Build and refine planning, execution, and reporting processes that scale as the organization grows

Years of experience required will correlate with the internal job level requirements for the position
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Build a durable understanding of how business decision-makers consume media, and use it to challenge assumptions carried over from consumer planning

However, we aren't able to successfully sponsor visas for every role and every candidate.
But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We do sponsor visas!

This listing is sourced directly from Anthropic's careers page and normalized into a canonical job model.