GEICO

GEICO

BoatUS Marketing Communications Specialist - Springfield, VA (HYBRID)

Springfield, VA

Sponsorship not specifiedDetected 4 days ago
Adobe Creative SuiteProject ManagementEmail MarketingContent CalendarsBrand StrategySalesforceCRMLead GenerationCommunicationMentoring

About the role

  • When you join our company, we want you to feel valued, supported, and proud to work here.
  • GEICO is seeking a BoatUS Marketing Communications Specialist.
  • The specialist will work closely with BoatUS Marketing teams.

Responsibilities

  • Develop and execute integrated marketing campaigns supporting BoatUS programs
  • Support paid and organic digital marketing efforts, including social media advertising and audience targeting.
  • Create compelling content for email newsletters, website, social media, videos, partner toolkits, and promotional materials.
  • Manage email campaigns from concept through deployment and reporting.
  • Build audience segments and customer journeys within marketing automation platforms.
  • Support newsletters, automated welcome series, course promotion campaigns, donor communications, and partner outreach.
  • Manage and grow Association social media channels.
  • Develop social content calendars and campaign assets.
  • Coordinate social media support for national awareness campaigns.
  • Lead generation and audience growth

Requirements

  • Bachelor's degree in marketing, Communications, Journalism, or related field.
  • 4-6 years of experience in marketing, communications, digital marketing, or public relations.
  • Experience managing email marketing campaigns and marketing automation platforms.
  • Experience using analytics to evaluate campaign performance.

Nice to have

  • Experience with Salesforce, CRM systems, and marketing automation tools.
  • Adobe Creative Suite Proficiency
  • The GEICO Pledge:
  • Great Careers: Personalized development programs, mentorship, and certification assistance.
  • Great Culture: Inclusive and collaborative culture rooted in shared success.
  • GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
  • This applies to all applicants and associates.
  • GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.

Company info

  • Protecting customers through life's twists and turns with innovation and integrity.
  • Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
  • The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
  • GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
  • Why Join GEICO?
  • At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
  • Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.
Apply directly at GEICO →Create a free account for alerts like thisView GEICO immigration profile

This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.