Modern Animal
Head of Growth Marketing
Culver City, California · Staff+
Sponsorship not specified$160k-$200kDetected 76 days ago
A/B TestingGoogle AdsMeta AdsGrowth MarketingForecastingBudgetingCadenceLeadership
About the role
- This is a highly analytical, business-critical role with end-to-end ownership of growth performance.
- You will operate as the central decision-maker across channel mix, budget allocation, and performance strategy, partnering closely with Creative, Lifecycle, Analytics, and Operations to align growth with market demand and clinic capacity.
Responsibilities
- Own acquisition strategy across all paid and performance channels (e.g., Google, Meta, Yelp, Direct Mail, OOH, emerging platforms)
- Drive channel mix and investment decisions to hit new member and CAC targets
- Continuously identify opportunities to scale, reallocate, or optimize spend based on performance and business needs
- Own budget planning, pacing, and forecasting across daily, monthly, and quarterly horizons
- Partner with Finance and Marketing leadership to guide investment decisions and tradeoffs
- Manage external media buying agencies (Google, Meta), holding them accountable to performance, testing velocity, and reporting standards
- Partner with Analytics to understand attribution, channel incrementality, and performance drivers
- Continuously test and optimize across audiences, creative, landing experiences, and channel mix
- We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.
- Own the paid media creative strategy and testing roadmap
Requirements
- Proven experience owning and optimizing seven figure paid media budgets and forecasts
- Deep hands-on knowledge of Google Ads and Meta Ads, including strategy, testing, and performance analysis
- Experience managing and scaling acquisition across multiple channels and geographies
- Strong analytical skills with the ability to translate data into clear decisions and recommendations
- Familiarity with attribution models, incrementality testing, and performance measurement challenges
- 6-10+ years of experience in growth marketing or paid media, ideally in a high-growth, multi-location or consumer services business
- Experience managing agency partners and holding them accountable to performance outcomes
Compensation
- $160,000 - $200,000 USD
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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