Bankrate

Bankrate

Senior Performance Marketing Manager, New Channel Expansion

United States · Senior · Full-time

Sponsorship not specified$100k-$140kDetected 2 days ago
SEMPerformance MarketingLeadership

About the role

  • This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
  • The person in this role won't be optimizing a mature channel mix.
  • Bankrate's paid acquisition engine runs on paid search today.

Responsibilities

  • Channel launch & scaling: Own the full cycle of new channel development - evaluating opportunities, building the investment case, structuring tests, and scaling what works.
  • Incrementality & proof of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution.
  • New channel launches live or die by your ability to separate real signal from noise - and to build the evidentiary case that earns continued investment from senior leadership.
  • Platform partnerships: Develop direct relationships with platform and media partners. Stay ahead of new formats, buying models, and measurement capabilities - and bring those insights back as testable hypotheses before competitors act on them.
  • Meta & TikTok: Support the scale of Meta, which just launched, then extend learnings to scale TikTok.
  • Channel playbooks: Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
  • Creative leadership: Set the creative testing agenda across all paid channels. Develop a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats.
  • Structured testing: Design multi-variable experiments (creative × audience × placement) with proper holdouts. Translate results into documented playbooks that raise the performance floor - and apply them across new channels as you launch them.
  • Attribution & portfolio reporting: Own the attribution framework across your channels.
  • Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs.

Requirements

  • New channel track record: You've launched paid channels from scratch - not just managed steady-state campaigns.
  • Paid social foundation: Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale - ideally six or seven figures monthly on Meta.
  • You know the difference between correlation and lift - and can make that case to senior stakeholders.
  • Must be able to work Eastern Standard Time hours.

Nice to have

  • Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale - ideally six or seven figures monthly on Meta.
  • You understand signal passback, event match quality, and how algorithmic efficiency is won or lost.

Skills

  • Document what works.
  • Own the attribution framework across your channels.

Compensation

  • Total Cash Compensation Range: $100,000 - $140,000 per year
  • New York City Total Cash Compensation Range: $125,000 - $175,000 per year
  • This role is also eligible for a target bonus. Actual compensation varies based on location, experience, and qualifications.

Benefits

  • Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
  • That's why we offer a generous and flexible PTO policy.
  • Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
  • Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Parental Bonding Benefit Program

Company info

  • Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
  • If you are based in California, we encourage you to read this important information for California residents linked here.
  • Bankrate is where Americans go to get the best price on life's most important financial decisions.
  • By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more.
  • As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard.
  • This commitment to precision is reflected across all its products.
  • In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country.
  • For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume.
  • Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
  • Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities.
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