Autodesk
Head of Forma Solution Marketing
Denver, CO, USA · Senior
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About the role
- Autodesk is seeking an experienced Director to build and lead the solution marketing function for Autodesk Forma and its role in transforming the Architecture, Engineering, Construction (AEC) industry. This leader will shape how customers, partners, analysts, and employees understand Autodesk's end-to-end solution for AEC, articulating our unique platform
- strategy through a compelling narrative that resonates across the entire Design and Make lifecycle.
Responsibilities
- Define the long-term market narrative for Autodesk Forma as a strategic solution connecting design, planning, construction, and operations
- Develop differentiated messaging that ladders to the Design and Make intelligence category
- Partner with Product Management and Strategy to influence roadmap discussions and translate innovation into customer value
- Create executive-ready messaging, keynote content, customer stories, analyst presentations, and sales enablement that elevate Autodesk's leadership in AEC
- Lead competitive programs that emphasizes Autodesk's unique strengths while anticipating shifts in market dynamics and customer expectations
- Build and mentor a world-class solution marketing organization with a strong culture of customer obsession, strategic thinking, and operational excellence
- Experience developing category-level narratives that shift market perception and establish strategic differentiation
- Experience partnering closely with Product Management, Engineering, Design, Sales, and Customer Success organizations
- Working closely with, and reporting to, the Vice President of AEC Marketing, you will partner across Product, Strategy, Sales and Go-to-Market (GTM), Customer Success, Industry Marketing, and Corporate Marketing to develop positioning that differentiates Autodesk through new business capabilities and outcomes, not individual products.
- You will lead a high-performing team responsible for end-to-end solution positioning, messaging, launches, thought leadership, competitive strategy, and customer storytelling.
Requirements
- 12+ years of experience in enterprise software product marketing or solution marketing, including leadership of high-performing global teams
- Proven ability to influence cross-functional organizations without direct authority
- Exceptional storytelling skills with the ability to simplify complex technologies into compelling business outcomes
Nice to have
- Experience with cloud platforms, AI workflows, and connected data ecosystems
- Deep experience helping organizations transition from product-centric to solution-led marketing and selling
- Experience in shaping solution-level categories and influencing analyst perspectives
- Welcome to Autodesk!
- Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.
- We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
- Ready to shape the world and your future?
- Bachelor's degree required
Compensation
- Salary transparency
- Salary is one part of Autodesk's competitive compensation package.
- For U.S.-based roles, we expect a starting base salary between $159,000 and $284,350.
Benefits
- From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
- Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
- In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Company info
- We take great pride in our culture here at Autodesk - it's at the core of everything we do.
- Strong executive communication skills with experience presenting to customers, analysts, partners, and senior leadership
- Autodesk is seeking an experienced Director to build and lead the solution marketing function for Autodesk Forma and its role in transforming the Architecture, Engineering, Construction (AEC) industry.
- This leader will shape how customers, partners, analysts, and employees understand Autodesk's end-to-end solution for AEC, articulating our unique platform strategy through a compelling narrative that resonates across the entire Design and Make lifecycle.
Equal opportunity
- Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.
- We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
- We take pride in cultivating a culture of belonging where everyone can thrive.
- Learn more here: https://www.autodesk.com/company/global-belonging
This listing is sourced directly from Autodesk's careers page and normalized into a canonical job model.