BGBx
Senior Director, Brand Strategy
United States · Director
Sponsorship not specified$170k-$190kDetected 13 days ago
Product ManagementBrand StrategyResearchLeadershipCommunicationCollaborationProblem SolvingPublic SpeakingAdaptability
About the role
- The work is complex, fast-moving, and deeply connected to improving lives, creating opportunities for curious minds to make a real difference every day.
- If you're energized by collaboration, inspired by innovation, and motivated by work that matters, you'll find a place to grow, contribute, and make a meaningful impact at BGBx.
- Senior Director, Brand Strategy Position Overview The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements.
Responsibilities
- Lead Strategic Development
- Develop clear points of view on brand positioning, category dynamics, and growth opportunities
- Uncover and articulate customer and market insights that drive decision-making
- Develop strategic frameworks and brand positioning grounded in data and insight
- Create clear, compelling creative briefs that inspire cross-functional teams
- Drive Cross-Functional Collaboration
- Support and participate in client presentations, workshops, and key meetings
- Contribute to building a strong, collaborative, and insight-driven strategy discipline
- Experience developing brand positioning, strategic frameworks, and insight-driven communications
- At BGBx, we invest in our people because exceptional talent drives exceptional work.
Requirements
- A strategic thinker with the ability to integrate data, insights, and creativity into clear direction
- Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights
- Collaborative and team-oriented, with the ability to work across disciplines and levels
- Demonstrates sound judgment and a growing ability to guide strategic decision-making
- 6-8+ years of experience in brand strategy and planning within an advertising agenc y environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
- Strong understanding of market research, competitive analysis, and customer insight development
- Proven ability to contribute to client engagements and new business initiatives
Compensation
- $170,000-$190,000
- BGBx is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area.
- For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee's primary work location.
- Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors.
Benefits
- We provide a competitive rewards package designed to support your health, well-being, professional growth, and life outside of work.
- Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.
- Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution
- Additional benefits may be available based on your location.
Company info
- At BGBx, we're driven by a simple idea: breakthrough thinking creates breakthrough impact. As an independent commercial solutions partner to pharmaceutical and life science companies, we bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle some of healthcare's most important challenges.
- Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle. The work is complex, fast-moving, and deeply connected to improving lives, creating opportunities for curious minds to make a real difference every day.
- Senior Director, Brand Strategy
- At BGBx, we're driven by a simple idea: breakthrough thinking creates breakthrough impact.
- As an independent commercial solutions partner to pharmaceutical and life science companies, we bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle some of healthcare's most important challenges.
- Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle.
- Position Overview
- The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements.
- This individual is responsible for leading strategic workstreams, developing high-quality strategic outputs, and partnering closely with cross-functional teams to translate complex data into clear, actionable direction.
- This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives.
- The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members.
Equal opportunity
- BGBx is an equal opportunity employer.
Visa & Work Authorization
- All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law
This listing is sourced directly from BGBx's careers page and normalized into a canonical job model.