Petra Labs
Growth & Marketing
New York City
Sponsorship not specifiedDetected 86 days ago
A/B TestingCRMOutbound SalesLeadership
About the role
- Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers.
- That works - but it doesn't scale, and we're leaving demand on the table.
Responsibilities
- Build and run targeted outbound campaigns targeting enterprise marketing leaders (VPs/CMOs) in verticals we haven't locked down yet
- Develop lead qualification frameworks - we can only take one client per vertical, so targeting precision matters more than volume
- Create and optimize landing pages, email sequences, and paid campaigns
- own the funnel from awareness to qualified opportunity
- Support the founders' thought leadership with ghostwritten content, talking points, and social strategy
- Set up and manage CRM, email automation, and analytics infrastructure
- Track and report on pipeline metrics; own the funnel from awareness to qualified opportunity
- Build repeatable playbooks for what works; kill what doesn't
- Manage marketing budget and ROI tracking
- generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts.
Requirements
- Strong writer - you can explain a complex, technical service in plain language that a CMO would forward to their team
Compensation
- Competitive salary + meaningful equity - this is a seed-stage founding team role
- In-person in New York City
- Reports directly to the founders
- High autonomy, low bureaucracy, real ownership
Benefits
- We're seed-stage with meaningful equity for early team members who want to build something, not just join something.
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This listing is sourced directly from Petra Labs's careers page and normalized into a canonical job model.