Careers AT Pearl

Careers AT Pearl

Head of Content Strategy

Boston, MA · Part-time

Sponsorship not specifiedDetected 23 days ago
LLMsProject ManagementContent MarketingContent CalendarsCadenceResearchLeadership

About the role

  • This is a leadership role focused on strategy, calendar discipline, and operational excellence - not day-to-day writing.

Responsibilities

  • Develop and maintain rolling quarterly content calendars and production plans across three content streams: corporate narrative, consumer-facing content, and vertical-specific content for real estate, home inspectors, contractors, insurance, and lending verticals.
  • Match the right format to the right audience and message, and build the production pipeline (largely through the freelance studio) to deliver consistently across channels.
  • Oversee and coordinate with our PR lead to ensure consistency in our message and that PR is reinforcing your content strategy.
  • Community Management Oversight You won't necessarily be the day-to-day community operator, but you'll own the function - defining excellence, hiring or sourcing the operator, training and overseeing them, and stepping in as backup when needed.
  • We manage this internally today, but expect this role to be outsourced or part-time moving forward, and you'll lead that decision.

Requirements

  • 7+ years in content strategy, editorial leadership, or equivalent role in consumer-facing environments.
  • Track record of increasing publishing cadence and digital audience growth in consumer channels.
  • Ability to work with subject matter experts and freelance/contract talent without direct management overhead.
  • Comfort with repurposing strategy and understanding how to squeeze maximum value from single content assets.
  • Understanding of vertical marketing and ability to adapt messaging for different buyer personas.
  • Comfort with metrics-driven decision making and ability to articulate ROI of content initiatives.

This listing is sourced directly from Careers AT Pearl's careers page and normalized into a canonical job model.