Topline Pro

Topline Pro

Content Marketing Specialist

Brooklyn, NY · Exec · Contract

Sponsorship not specified$100k-$120kDetected 84 days ago
LLMsSEOContent MarketingPerformance MarketingSalesShopifyResearchLeadership

About the role

  • The common thread is content that speaks directly to home service Pros and the challenges they navigate daily, not content for content's sake. - Execute on SEO, GEO, and AEO.

Responsibilities

  • No Bullsh*t: We create meaningful results for our customers and drive growth for our team, ensuring progress and impact are felt every day.

Nice to have

  • You'll run the full calendar across the website, email, social, paid ads, and community channels.
  • Every piece should ladder up to business goals and brand positioning, and you decide what gets made, when it ships, and how we measure whether it worked.
  • Case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long-form thought leadership.
  • The common thread is content that speaks directly to home service Pros and the challenges they navigate daily, not content for content's sake.
  • Execute on SEO, GEO, and AEO.
  • We have a growing base of Pros who want to connect with each other and with us.
  • Stand up thought leadership from scratch.
  • Position Topline Pro's founders and experts as trusted voices in the home services and AI space through contributed articles, podcast appearances, LinkedIn content, and speaking opportunities.

Compensation

  • Competitive Compensation 💰: $100K-$120K base salary plus equity participation in a company with strong product-market fit and rapid growth trajectory.

Benefits

  • Competitive Compensation 💰: $100K-$120K base salary plus equity participation in a company with strong product-market fit and rapid growth trajectory.
  • Full Benefits 🛡: Medical, dental, and vision coverage.
  • Company-paid Wellhub membership for fitness and wellness.
  • Work-Life Balance 🌴: Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year.
  • Workspace + Perks ☕: Computer and workspace enhancements.
  • Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.

Company info

  • our culture, our mission, and the caliber of the team we're building with.
  • That means LinkedIn content, behind-the-scenes storytelling, and company signals that attract the kind of talent that raises the bar for everyone.
  • 🎯 WHAT WE'RE LOOKING FOR
  • 3+ years of content marketing experience. Ideally, with time at a startup or growth-stage company, where you built or significantly evolved a content program rather than just maintaining one.
  • A portfolio that shows range. Long-form, social, video scripts, email, community work, anything that demonstrates you can adapt voice across formats while holding a consistent point of view.
  • Strong writing chops and editorial instincts. You can adapt tone for different audiences, from a polished LinkedIn article to an authentic Instagram caption aimed at a busy contractor, and you can take a vague idea and turn it into a finished piece without needing every input handed to you.
  • Familiarity with SEO fundamentals. A working knowledge of how content gets found, plus a willingness to go deeper into GEO and AEO as search continues to evolve.
  • A distribution mindset. You think about how content gets discovered as much as how it gets made, and you don't expect another team to own that for you.
  • Comfort with AI in your workflow. Actively curious about how AI tools can accelerate research, drafting, repurposing, and distribution, not just generate copy.
  • Experience working cross-functionally. Comfortable partnering with Sales, Product Marketing, and external partners like agencies and influencers to make the work compound.
  • Comfortable directing and managing creative contractors. You've worked with freelance videographers, editors, or designers before, and you can give clear direction, hold a timeline, and deliver great results without micromanaging.
  • A strong visual eye. You can work within brand guidelines and tell the difference between polished and sloppy. You know when something is off before anyone else has to say it.
  • 🤗 WHO YOU ARE
  • You write because you want to. Not just because you have to.
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This listing is sourced directly from Topline Pro's careers page and normalized into a canonical job model.