Early Warning Services, LLC

Early Warning Services, LLC

Sr. Director, Lifecycle & Performance Marketing - Zelle

New York City · Director

Sponsorship not specified$226k-$282kDetected 91 days ago
Growth MarketingPerformance MarketingLeadershipCommunicationCollaboration

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 17 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 43%

Of 7 labor certifications old enough to have been used, 4 expired without the employer filing the next step. Median time from filing to decision: 470 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.
  • Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire.
  • This position is ineligible for employment Visa sponsorship.

Responsibilities

  • Lead and develop the Zelle Lifecycle and Performance Marketing organization, including oversight of Consumer and Small Business lifecycle marketing strategies and teams.
  • Develop integrated performance marketing strategies that drive enrollment, transaction growth, and long-term customer value across consumer and small business use cases.
  • Partner with owner banks, direct connect financial institutions, and internal stakeholders to improve adoption and execution of lifecycle marketing programs.
  • Establish segmentation, targeting, testing, and measurement frameworks to improve marketing effectiveness and optimize business outcomes.
  • Lead development of marketing playbooks, campaign frameworks, and best practices that participating financial institutions can implement across their owned channels.
  • Develop measurement standards, dashboards, and reporting frameworks to evaluate lifecycle and performance marketing effectiveness across the Zelle network.
  • Manage agency and vendor relationships related to lifecycle strategy, marketing technology, analytics, and performance optimization.
  • Build organizational capabilities, operating processes, and strategic planning routines for the lifecycle and performance marketing function.
  • Coach, develop, and lead a high-performing lifecycle and performance marketing team, including two Senior Manager direct reports responsible for Consumer and Small Business marketing strategies and execution.

Requirements

  • Bachelor's degree in marketing, business, or a related field, or equivalent experience
  • Typically 15+ years of progressive experience in lifecycle marketing, performance marketing, or customer engagement strategy
  • Experience working within highly matrixed organizations and influencing cross-functional stakeholders
  • Experience leading integrated marketing initiatives across multiple customer segments and channels
  • Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently.

Nice to have

  • Experience in financial services, payments, fintech, banking, or regulated industries
  • Familiarity with real-time payments, digital wallets, small business payments, or adjacent fintech ecosystems
  • Knowledge of customer journey mapping, segmentation strategies, and marketing performance optimization
  • MBA or advanced degree preferred

Compensation

  • New York, NY in USD per year is: $226,000 - $282,000.

Benefits

  • Define the lifecycle marketing vision and roadmap across enrollment, onboarding, first transaction, repeat usage, engagement, retention, and reactivation.
  • Establish a strong team culture focused on strategic thinking, cross-functional collaboration, operational excellence, continuous learning, and talent development to build long-term organizational capability.

Company info

  • At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more.
  • Requires the ability to communicate with internal and/or external customers.
  • As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify.

Visa & Work Authorization

  • This position is ineligible for employment Visa sponsorship.
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This listing is sourced directly from Early Warning Services, LLC's careers page and normalized into a canonical job model.