lifestraw

lifestraw

Content & Social Media Manager

Baltimore, Maryland

Sponsorship not specifiedDetected 20 days ago
CanvaGraphic DesignProduct ManagementContent MarketingContent CalendarsSocial Media MarketingInfluencer MarketingVideo ProductionCommunicationCollaborationMicrosoft Office

About the role

  • The Content & Social Media Manager owns LifeStraw's organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, TikTok, YouTube, and Threads. This role also builds and manages LifeStraw's brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw's extensive product line to life for consumers.
  • This is a strategic, hands-on role for a content professional who lives and breathes social media, understands platform-native content, has experience working with creators and supporting paid media partnerships, and can tell compelling brand stories and assist in the support of sales and business results.
  • The Content & Social Media Manager owns LifeStraw's organic social media presence, brand voice, community engagement, and content strategy across all platforms.

Responsibilities

  • Own and manage LifeStraw's organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.
  • Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
  • Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team, including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.
  • Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw's brand voice, building genuine relationships with followers and advocates.
  • Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.
  • Develop and manage LifeStraw's affiliate program end-to-end: partner recruitment, onboarding, commission structures, content guidelines, and performance tracking.
  • Own program budgets and track all metrics and ROI for ambassador and affiliate initiatives, reporting to the VP of Marketing on program performance, revenue attribution, and growth opportunities.
  • Manage all creator whitelisting opportunities, coordinating paid media partnerships with creators, including briefing creators, reviewing content, and managing whitelisted ad spend in collaboration with the Sr. Brand Manager.
  • proactively respond to comments, DMs, mentions, and tagged content in LifeStraw's brand voice, building genuine relationships with followers and advocates.
  • Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.

Requirements

  • you can adapt voice and tone across platforms and formats.
  • Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).

Skills

  • Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.
  • Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.
  • Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Proficient in Asana, Google Suite, Microsoft Office and Outlook.
  • Essential Physical Demands and Typical Working Conditions
  • Instagram, Facebook, TikTok, YouTube, and Threads.
  • Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw's brand.
  • Hazards include stairs and communicable diseases.

Benefits

  • Build, launch, and manage LifeStraw's brand ambassador program, identifying, recruiting, and nurturing ambassadors who authentically represent the brand across outdoor, wellness, travel, and sustainability communities.
  • Develop and maintain a strong, clear brand voice across all platforms, ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
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This listing is sourced directly from lifestraw's careers page and normalized into a canonical job model.