Bluestatedigital

Media Strategist, Paid Media Planning

NY, DC, Oakland

Sponsorship not specified$68k-$83kDetected 7 days ago

Lead GenerationBudgetingSignal ProcessingCommunicationCollaboration

About the role

This may be the right role for you if you're someone who is equally strategic, creative, and analytical.
Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client's business objectives into a tactical media plan.
You're used to spending most of your day speaking in acronyms - terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary - and you know how to explain them to clients and teammates.

Responsibilities

Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.

Requirements

To enter our US offices or attend Blue State events, staff and visitors must be fully vaccinated against COVID-19, including with a booster shot when eligible.
Teamwork and scrappiness required.

Compensation

$1,000 annually in professional development funds
The salary range for this position is $68,250-$83,000; compensation will be commensurate with experience.

Benefits

Unlimited time-off (inclusive of sick, personal, and vacation days)
Competitive health, dental, and vision insurance
Flexible and health savings accounts
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits

Company info

As part of the Paid Media team, you'll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes.
Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further.
You'll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.
A day in the life
Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee day-to-day execution of media campaigns including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.
Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing
Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
Some things we're looking for

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This listing is sourced directly from Bluestatedigital's careers page and normalized into a canonical job model.