GameChanger
Senior Product Marketing Manager
GameChanger HQ - New York · Senior
Sponsorship not specified$140k-$160kDetected 25 days ago
A/B TestingProduct ManagementProduct StrategyResearchLeadershipCommunicationCollaboration
About the role
- GameChanger is looking for a Senior Product Marketing Manager to join our growing team.
- This is an embedded product marketing role.
- You'll thrive if you're energized by ambiguity, comfortable influencing cross-functional teams without direct authority, and excited to help define both the product experience and the go-to-market strategy in a fast-moving, collaborative environment.
Responsibilities
- Serve as an embedded strategic partner to Product Managers, Designers, and Data & Analytics throughout the product development lifecycle-not just at launch.
- Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions.
- Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution.
- Experience bringing new products or features from 0→1-creating positioning, defining go-to-market strategy, and building processes where no established playbook existed.
- Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.
- Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
Requirements
- 5+ years of product marketing experience in B2B and/or B2C within high-growth companies.
- Experience launching entirely new products, business lines, or customer experiences from concept through adoption.
- Experience in consumer subscription products, mobile applications, creator/community platforms, sports technology, or other consumer technology businesses.
- Bachelor's degree required
Nice to have
- Background in sports tech
- you understand the landscape, the users, and what it takes to win in this space.
Compensation
- Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles.
- The target salary range for this position is between $140,000 - $160,000.
Benefits
- Unlimited vacation policy.
- Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
- WFH stipend - $500 annually to make your WFH situation comfortable.
- Monthly lifestyle stipend offered through Fringe.
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles.
- Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations.
Company info
- We believe in the life-changing impact youth sports have on and off the field.
- Sports encourage leadership, teamwork, responsibility, and confidence - important life lessons that have the power to propel our youth toward meaningful futures.
- We recognize that without coaches, parents, and volunteers, organized youth sports could not exist.
- By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.
- So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you.
- We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.
- Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.
Equal opportunity
- We are an equal opportunity employer and value diversity in our company.
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This listing is sourced directly from GameChanger's careers page and normalized into a canonical job model.