Speak
Global Creative Strategy Lead
San Francisco · Senior
Sponsorship not specifiedDetected 43 days ago
SEOCRMLeadership
About the role
- You'll work across paid, organic, influencer/UGC, and landing pages, and carry brand stewardship across markets in the absence of a dedicated brand team.
- Carry brand integrity across performance creative - translating brand principles into great creative output across markets and high-volume testing environments
Responsibilities
- Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
- Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages - surface what's working and make sure those learnings flow across channels and markets
- Build and scale a creator and UGC engine that feeds both organic and paid acquisition
- Introduce and coach teams on AI creative tools and workflows - building capability across the function, not just speed
- Contribute to concept ideation and measure how creative performs in market
- Speak is looking for a senior creative leader to build and own our global performance creative function.
- For the right candidate, there's potential for this role to evolve into broader brand and creative design leadership over time.
Requirements
- 8+ years in performance and growth creative, ideally in global B2C consumer businesses - traditional background not required
- Proven track record collaborating with creators to produce winning direct-response ads at scale - you've built hit DR creative with creators, not just managed the relationship
- Experience designing scalable creative systems - repeatable briefs, production pipelines, testing frameworks, learnings repositories
- Ability to influence and coach without being prescriptive - you supercharge local teams without slowing them down or killing their autonomy
- Experience managing in-house studio teams alongside agency relationships
- Brand identity evolution experience in a competitive consumer or category-defining product
Benefits
- Build and lead Speak's global creative operating system - shared standards, briefs, workflows, taxonomies, and learning loops - co-developed with market teams, not handed down to them
Company info
- Our mission is to reinvent the way people learn, starting with language.
- Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.
- Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
- Learning a language can change a life by opening doors to new cultures, careers, and communities.
- Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn't been meaningfully improved in decades.
- Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons.
- The result is a complete path from beginner to confident speaker across multiple languages.
- Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages.
- Speak is one of the world's leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
- we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets.
- You'd join at a magical time when a single person could significantly change the course of the company.
This listing is sourced directly from Speak's careers page and normalized into a canonical job model.