Watershed Foods, LLC
AEO/GEO & Web Lead
San Francisco · Part-time
Sponsorship not specifiedDetected 27 days ago
NLPLLMsA/B TestingSEO
About the role
- You'll define how Watershed shows up in a world where search is changing faster than most companies' strategies can keep pace with.
- This is a hands-on role sitting within demand generation, reporting into a team that will lean on your point of view to shape where the website, and the brand behind it, goes next.
- You'll track where Watershed appears (and doesn't) across large language model (LLM) tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews, and you'll be one of the people figuring out what "good" even means here.
Responsibilities
- Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization.
- You'll work closely with content, product marketing, and design, but you'll set the agenda: what gets built, what gets tested, and what winning AI search visibility looks like for a category that's still being written.
- Build the measurement approach, run the experiments, and steadily grow visibility and citation rate across the themes that matter most to climate and sustainability buyers.
- You'll run a rigorous testing program across the website and key organic/GEO channels, partnering with design and content, with pipeline impact as your north star.
Requirements
- Comfort managing external vendors and developers without needing to write all the code yourself
- you know when something is working, and you know why
Benefits
- We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements.
Company info
- We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.
- At Watershed, we are dedicated to ensuring an inclusive recruitment process.
Visa & Work Authorization
- You'll work across search engine optimization (SEO), content infrastructure, and on-page optimization to grow inbound lead volume and quality-for a platform that companies like Airbnb, FedEx, and Visa already rely on.
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