Kindred

Senior Manager, Product Marketing

Remote - US · Senior

Sponsorship not specifiedDetected 6 days ago

FigmaCRMGrowth MarketingResearchCommunication

About the role

In a trust-based network, growth isn't just about driving traffic, it's about understanding who you're actually winning with, why, and how to reach more of them.
We're hiring a Senior Manager, Product Marketing to be the voice of the customer inside Kindred's growth engine.
Your mandate: answer the question we don't yet have a definitive answer to: which segments are the right bets, and what does it take to win them?

Own segment strategy and validation: Define which identity, affinity, and org segments represent real acquisition and retention opportunities for Kindred.
Run structured tests to validate PMF signal, not just messaging resonance, but actual liquidity, activation, and retention by segment.
Build the GTM motion for priority audiences: Assess relative growth opportunity of segments and develop the corresponding GTM motion: positioning, messaging, channel strategy, activation flows, and retention hooks.
Provide cohesive creative direction: Partner with channel and creative teams throughout launch planning to review messaging and ensure final assets stay true to the strategy.
Run structured market tests: Design and own the test roadmap.
Assess relative growth opportunity of segments and develop the corresponding
Partner with channel and creative teams throughout launch planning to review messaging and ensure final assets stay true to the strategy.
Regular team and company offsites to connect, collaborate, and build together

Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community.
Ground messaging in what Kindred actually delivers, where the product wins, where the experience breaks down, and what's required for a segment to find real value.
you've worked closely with Product, Growth, and Data, and you know how to move things forward by leading through influence.
Define positioning from truth, not aspiration: Ground messaging in what Kindred actually delivers, where the product wins, where the experience breaks down, and what's required for a segment to find real value.
Sharp positioning instincts: you know how to translate customer truth into messaging that resonates, and you can adapt it across various channels without losing clarity.
Cross-functional operator: you've worked closely with Product, Growth, and Data, and you know how to move things forward by leading through influence.
Strong writing and communication: you can turn messy customer inputs and qualitative signals into crisp positioning, clear strategy docs, and aligned internal recommendations.

10+ years of experience in product marketing, growth marketing, or audience strategy, ideally in consumer marketplace, membership, or network-based products.

21 credits per year to stay in Kindred homes
The base salary offered depends on factors such as experience, transferable skills, business needs, impact, and market data.

Competitive cash compensation and equity
Comprehensive health benefits
Flexible time off, plus 12 paid holidays per year
$4,000 annual travel stipend to help offset travel-related costs
We offer a thoughtful, human-first benefits package designed to support health, wellbeing, and connection.
Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco

At Kindred, we know that good things happen when we look out for one another.
We are committed to providing equal employment opportunities for all applicants and employees.

This listing is sourced directly from Kindred's careers page and normalized into a canonical job model.