Basis AI

Basis AI

Founding Product Marketing Manager

New York Office

Sponsorship not specifiedDetected 188 days ago
Machine LearningSalesAccountingValuationERPResearchLeadership

About the role

  • The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market.
  • We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry.

Responsibilities

  • In this role, you'll define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
  • You'll combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
  • You will develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs, while partnering closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster.
  • By owning competitive intelligence and collaborating with product teams to launch new features, you will drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.
  • Foundational Mindset: Comfort building marketing functions and processes from scratch in a fast-paced environment.
  • Narrative Clarity: Complex AI workflows are translated into simple, "must-have" value propositions that resonate across all personas, from CFOs to accounting partners.

Requirements

  • A proven ability to simplify complex technical workflows into clear, value-driven propositions.
  • The ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
  • Every major feature launch is met with market excitement and clear adoption, driven by your ability to bridge the gap between technical updates and customer needs.

Nice to have

  • 4-10 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).

Benefits

  • Pre-tax commuter benefits and 401(k) retirement plan
  • Parental Leave
  • Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

Company info

  • Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms.
  • A tight feedback loop is established between sales, product, and customers, ensuring our roadmap stays ahead of competitive and market shifts.
  • Strategic Alignment: A tight feedback loop is established between sales, product, and customers, ensuring our roadmap stays ahead of competitive and market shifts.
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This listing is sourced directly from Basis AI's careers page and normalized into a canonical job model.