Highwire
Vice President, Public Relations (Digital Health/MedTech)
New York, New York, United States · Exec
Sponsorship not specifiedDetected 14 days ago
Machine LearningComplianceStrategic CommunicationsBusiness DevelopmentForecastingPerformance ManagementHIPAAFDA RegulatoryMedical DevicesResearchLeadershipCommunicationCollaborationMentoringPublic Speaking
About the role
- Vice Presidents of Health, Digital Innovation at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for the world's most innovative medtech, digital health, and health technology brands. They oversee a portfolio of complex, high-value digital
- health accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results at the intersection of technology and healthcare.
Responsibilities
- Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
- Support integrated amplification strategies across earned, owned, and social channels to extend the reach of product launches, clinical/technology milestones, and executive commentary.
- Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
- Support team growth through recruitment, coaching, performance management, and professional development.
Requirements
- 10+ years of PR or strategic communications experience, with significant agency leadership experience (required)
Benefits
- Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
- Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space.
- Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences.
- Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation.
- Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.
- Oversee thought leadership programs grounded in product innovation, clinical validation, health technology research, and data-driven insights.
- Represent Highwire and its clients at major digital health and medtech industry events (e.g., HIMSS, HLTH, ViVE, CES Digital Health, and relevant medtech/health IT forums).
- Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations focused on the digital health and medtech space.
- Partner with agency leadership and peers to support Highwire's Digital Innovation go-to-market efforts within the Health practice.
- Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary digital health research and insights.
- Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
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This listing is sourced directly from Highwire's careers page and normalized into a canonical job model.