Branch
Marketing Strategist
Remote, US
Work authorization required$145k-$155kDetected 78 days ago
Product ManagementProduct StrategySalesExcelCustomer SuccessCustomer SupportResearchLeadershipCollaboration
About the role
- Brand Positioning & Messaging: Define the "Why Branch" for your specific audience.
- Industry Thought Leadership: Serve as the subject matter expert for your vertical.
- Identify and establish relationships with key industry influencers, associations, and analysts.
Responsibilities
- Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact.
- Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s).
- You provide the "What" and "Why" (strategy/goals), and they lead the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM.
- Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win.
- Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements.
- You use market data to inform your decisions but rely on creative intuition to build a brand that establishes a strong connection with its audience.
- You will ensure our brand resonates deeply with decision makers - owning the high-level strategy, messaging, and market intelligence to build awareness, credibility and preference with industry decision-makers.
- You will lead a Marketing Program Manager who will partner with you to translate strategy into high-performing tactical execution across various channels.
- Vertical Specific Strategic Ownership: Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact.
- Vertical Pod Leadership: Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s).
Requirements
- Strategic Storytelling: You have a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience.
- Market Expertise: You have 5+ years of experience in B2B strategic marketing, specifically within the Hospitality sector.
- You have a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience.
- You have 5+ years of experience in B2B strategic marketing, specifically within the Hospitality sector.
- Data-Informed, Creative-Led: You use market data to inform your decisions but rely on creative intuition to build a brand that establishes a strong connection with its audience.
- Natural Leadership Abilities: You thrive in cross-collaboration and excel at empowering others to do their best work without micromanaging the tactical details.
- Outcome-Oriented: You aren't satisfied with "brand awareness" alone
- you are relentless about driving meaningful influence that supports aggressive revenue growth goals.
Skills
- Define the "Why Branch" for your specific audience.
Compensation
- The salary range for this role is $145-155k.
- The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc.
Benefits
- Market-leading medical, dental, and vision insurance
- Free Premium-Tier Origin Financial Wellness subscription
- Monthly home-office stipend
- 12-weeks paid parental leave for birthing and non-birthing parents
- Flexible time off + sick and safe time
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We're committed to building and delivering more inclusive, transparent, and frictionless financial products.
- Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter-and they can directly impact our products, company, and culture.
- We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.
- Come join our team as we develop new ways to improve the lives of working Americans.
- https://www.branchapp.com/about
- Branch is an equal opportunity employer and we value diversity at our company.
- Must be currently authorized to work in the USA without sponsorship or transfer.
- No third-parties, please.
- View how Branch collects your personal data here.
- Branch is on a mission to empower workers with financial freedom.
- We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services.
- We're committed to building and delivering more inclusive, transparent, and frictionless financial products.
- Our goal of empowerment extends to our own employees, too.
Equal opportunity
- equal opportunity employer and we value diversity at our company.
Visa & Work Authorization
- Must be currently authorized to work in the USA without sponsorship or transfer.
This listing is sourced directly from Branch's careers page and normalized into a canonical job model.