Puffco
Sr. Retail Marketing Manager
Los Angeles, CA · Senior
Sponsorship not specifiedDetected 28 days ago
CRMAuditingLeadershipCommunication
About the role
- You will shape hot the Puffco brand shows up in-store and online - driving consumer awareness, retailer engagement, budtender advocacy, and overall channel growth.
- This role blends strategic leadership with hands on execution, working closely with Sales, Creative, Trade Marketing, Product Marketing, Brand, Digital, and Product teams.
Responsibilities
- Develop and oversee Puffco's merchandising guidelines, toolkits, and best practices for dispensaries, smoke shops, and retail partners.
- Lead merchandising and marketing execution on retailer-owned e-commerce pages, including PDP optimization, banner placements, and retailer digital merchandising.
- Build and manage a national budtender and retail staff community program that drives long-term advocacy and product understanding.
- Develop strategy for industry events such as demos, trainings, sponsored experiences, and retail-facing activations, partnering with Events and Sales teams to support execution.
- Own CRM lists and engagement strategies for budtenders and field reps, while partnering with the Trade Marketing Specialist on buyer-facing communications.
- Lead the retail-channel strategy for consumer-facing promotional offers (420, Black Friday) pushed through dispensaries, smoke shops, and retailer e-commerce environments.
- Partner with Trade Marketing, Sales, and Creative to develop and distribute in-store and online promotional assets, toolkits, and guidelines for retail execution.
- Develop and manage sales associate incentives including contests, spiffs, and account-specific engagement programs outside of major consumer promotion windows.
- Partner with Sales Managers to identify incentive opportunities that strengthen brand advocacy and accelerate sell-through.
- Strengthen relationships with key retail accounts, focusing on marketing opportunities, merchandising support, digital visibility, and strategic program amplification. <span data-ccp-props="{"201341983":0,"33
Requirements
- The role requires strong leadership skills, includ ing the ability to guide teams, influence stakeholders, and elevate cross-functional collaboration.
Benefits
- Salesperson Education & Industry Engagement
- Partner with Social/Community to activate retail staff and budtender communities through social-first communication, content toolkits, and engagement programs that drive advocacy, education, and sell-through.
- Lead the creation of training programs, educational content, and engagement strategies for budtenders and in-store teams.
Company info
- The people at Puffco don't just create products - we build a bridge for everyone to experience the best that the plant has to offer through technology.
- We serve a highly engaged community in the millions unlike any other, with more added everyday.
- We're looking for uniquely excellent people to help shape the future of our industry.
- Beyond products, we strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers.
This listing is sourced directly from Puffco's careers page and normalized into a canonical job model.