Cadwell

Content Marketing Specialist

Remote, USA

Sponsorship not specified$10k-$20kDetected 97 days ago

CompliancePhotoshopIllustratorInDesignProduct ManagementProject ManagementSEOEmail MarketingContent MarketingSalesforceGoogle AnalyticsSalesHRWordPressHIPAAFDA RegulatoryMedical DevicesCommunication

About the role

Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
A strong digital portfolio showcasing examples of marketing content and campaign development

Responsibilities

Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, measured by the consistency and completeness of planned content outputs relative to agreed-upon timelines.
Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, measured by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review.
Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), measured by directional improvement in audience engagement and content discoverability over defined review periods.
Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines, measured by utilization rates and qualitative feedback from the direct sales team and international distributors.
Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints, from social media posts to large-scale trade show graphics, measured by cross-functional stakeholder feedback and periodic brand consistency audits.
Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, measured by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines.
Perform other duties as requested, directed, or assigned.

Requirements

Ability to distill complex concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print.
Knowledge of Google Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters to monitor asset performance and provide actionable insights across platforms.
Expert-level proficiency in creating and managing visual/writer content for LinkedIn, Meta, and X, spanning organic community engagement and paid social ad campaigns.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and WordPress.
Work outside normal business hours may be required to meet business needs
Bachelor's degree in marketing, communications, or related field

Skills

Demonstrated passion for learning and mastering new marketing tools as the landscape evolves.

Compensation

$92,000 - $108,000 USD

Benefits

Education / Experience:
3+ years of experience in content or product marketing, preferably within the B2B medical device or healthcare technology sector

Equal opportunity

If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources Department at careers@cadwell.com.

Visa & Work Authorization

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This listing is sourced directly from Cadwell's careers page and normalized into a canonical job model.