Xero
SVP Product Marketing
US: San Mateo (1875 South Grant Street)
Sponsorship not specifiedDetected 20 days ago
ReactProduct ManagementSalesAccountingResearchLeadership
About the role
- From how PMM informs product development, to how messaging systems are built, to how content and enablement are produced and optimised globally, this is a function transformation role as much as a GTM leadership role.
Responsibilities
- Own global positioning, messaging architecture, and audience CVP across SB and AB segments - establishing a clear global position while partnering with regional teams to articulate what sets Xero apart in each market.
- Lead research as a core PMM discipline - message testing, competitive intelligence, voice-of-customer - ensuring positioning and GTM decisions are grounded in evidence, not assumption.
- Own value perception, pricing comms, and product adoption strategy - going well beyond launch announcements to drive measurable lift in utilisation.
- Working closely with the pricing and packaging team, lead commercialisation strategy for key launches including promotions, incentives, audience cohorting, and sales motions.
- Partner upstream with Product Leadership to shape roadmap strategy and framing, not just react to releases.
- Lead PMM's role in AI-era product development - ensuring customer insight, category framing, monetisation hypotheses, and adoption signals shape what gets built.
- Lead our product launch and GTM process end-to-end - from positioning and beta messaging through GA launch and into utilisation across regions. PMM owns the full arc, not just the launch moment.
- Build launch workflows that use AI to accelerate asset development, regional adaptation, field feedback synthesis, and post-launch optimisation - moving the team from manual production to intelligent, modular execution.
- Drive prioritisation across a large product portfolio - not everything can be a hero launch. Set the framework, get alignment from product and commercial stakeholders, and build the playbooks that allow regional teams to execute with confidence.
- Build and elevate the team's craft
Requirements
- Deep experience marketing to both SMB and B2B audiences - you understand the different craft required for each and have the instincts to navigate messaging that needs to work across both.
Nice to have
- Move from bespoke asset creation to modular content systems, rapid testing, and editorial governance at scale.
Skills
- Xero is a global cloud accounting platform built for small businesses and the accountants and bookkeepers who serve them.
- Product Marketing at Xero is one of the most complex and consequential PMM remits in SaaS.
- This leader is not only bringing AI products to market - they are redesigning how Product Marketing works in an AI-native company.
Compensation
- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Minimum $320K - Maximum $390K USD
- Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.
- In addition to base pay,
Benefits
- Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave.
- Further information included on our Xero Perks https://careers.xero.com/inside-xero/benefits-wellbeing/ page.
- Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs.
- You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
Company info
- Lead Xero's AI narrative - working with Product to translate JAX's capabilities into positioning that is compelling to existing customers and prospects, building Xero's credibility in AI without outrunning the product reality.
- Experience bringing AI or emerging technology products to market - positioning something customers don't yet fully understand, without either overclaiming or underselling.
This listing is sourced directly from Xero's careers page and normalized into a canonical job model.