Adobe
B2B Performance Marketing Specialist
San Jose, USA
Sponsorship not specified$112k-$215kDetected 8 hours ago
ExpressRESTData AnalysisSEOSEMBrand StrategyGrowth MarketingPerformance MarketingLead GenerationExcelCustomer SuccessCommunicationOrganizational SkillsMicrosoft Office
About the role
- This role involves leading, implementing, and optimizing campaigns to achieve and surpass key performance indicators.
- Adobe is proud to be an Equal Employment Opportunity employer.
- We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Responsibilities
- The B2B Performance Marketing Manager is accountable for developing and leading the complete range of responsibilities related to the global Paid Search strategy and outcomes for their designated business line.
- The Strategist will also ensure cross-team alignment and maintain effective communication with partners.
- Build and Drive development of the overall global strategy for the organization.
- Support Marketing Manager with data analysis and insight to present results to Business Partners, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Growth Marketing Organization.
- Identify new opportunities for the Business Units and lead with sophisticated methodologies.
- Effectively develop and nurture positive relationships with the search engine reps and apply their resources, including performance insights and beta testing.
- Lead all aspects of Landing Page personalization, creatives and ad copy test plans and ensure global execution. Communicate results to respective partners and broader teams.
- Drive successful use of Adobe Advertising platform portfolios, objectives, and simulations.
Requirements
- 7+ years of experience, BA/BS degree required
- Established track record as an enterprise-level Search and Display Strategist, leading campaigns with proven outcomes.
- Deep, hands-on experience with Google Ad Words, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
- Experience with Adobe Analytics, Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud
- Proven experience managing campaigns end-to-end and optimizing towards performance goals
- Experience leading Enterprise B2B programs at a global scale.
- See how we think about AI in the hiring experience.
Skills
- Achievement focused and lives by the mantra "Always Be Testing"!
- Committed to high-quality work and eager to make a significant impact on the company's success.
- Ability to learn quickly and adapt to a constantly evolving search industry.
- A love of data and attention to detail - highly organized and analytical.
- Communicate technical information clearly and effectively to non-technical audiences.
- Excellent written and oral communication skills.
- Show history of self-direction, creativity, and ability to meet deadlines.
- Sophisticated solid understanding of Microsoft Office applications, including solid Excel skills.
- Job Requirements &
- Align marketing efforts with SEO, Site Search, and all other marketing fields into integrated global programs.
- If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
Compensation
- Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets.
- The U.S. pay range for this position is $112,000 -- $215,100 annually.
- Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
- Your recruiter can share more about the specific salary range for the job location during the hiring process.
- In California, the pay range for this position is $148,500 - $215,100
- At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.
Benefits
- In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Company info
- Work with Practice Lead to build and complete a plan on an internal and external voice for the program. Bring innovative ideas to further drive Customer Success branding throughout Adobe and to our customers.
This listing is sourced directly from Adobe's careers page and normalized into a canonical job model.