Pendo
Field Marketing Manager, West
San Francisco, CA
Sponsorship not specified$120k-$135kDetected 4 days ago
SparkProject ManagementSalesforceSalesLogisticsCommunication
About the role
- Events are one tactic in your toolkit, not the job itself.
- This is a hybrid role based out of our office in San Francisco, California.
- Act as the feedback loop between the field and marketing by surfacing collateral, messaging, and campaign insights that can be productized for broader use.
Responsibilities
- Pendo's Field Marketing team partners closely with Sales to create programs that drive pipeline growth, accelerate deals, and deepen customer relationships.
- The Field Marketing Manager is an embedded strategic revenue partner to the Enterprise sales team.
- You will own account-specific programs, translate intent data into targeted campaign strategies, create high-touch executive-level experiences, and co-develop territory plans with RVPs.
- Own pre-event and post-event strategy, attendee targeting, invite flows, day-of experience, reporting, and spend efficiency analysis so the team understands what works in your territory.
- Develop working fluency in intent platforms and reports to monitor account buying signals.
- Partner with the Enterprise demand generation team to align scaled campaigns with narrowed account and product-specific field plans.
Requirements
- You're rewiring how you work around them.
- Bachelor's degree and at least 3 years of relevant experience, including event planning and sales partnership in a B2B environment.
- Agentic mindset with experience creating AI-enabled or agentic workflows to move work forward more efficiently.
- Experience using intent data platforms to inform account strategy and translate buying signals into program action.
- Product fluency and the ability to hold credible VP-level conversations about core platform use cases.
- Proficiency with Google Suite, Salesforce, Outreach, Clay, and Splash.
Compensation
- The expected salary range for this role in San Francisco, CA is $120,000 - $135,000.
Benefits
- Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.
- Maintain account briefs with each account pod and partner with Enterprise demand generation on a coordinated coverage model.
- Help create a coverage model where demand generation drives broad engagement and field marketing converts account signals into targeted action.
Company info
- The team builds targeted regional experiences and campaigns that bring Pendo's brand to life for enterprise prospects and customers.
- EEOC: We are an
- If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io.
Equal opportunity
- equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
- We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
- Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.
This listing is sourced directly from Pendo's careers page and normalized into a canonical job model.