HelloFresh
Growth Marketing Specialist, Direct Mail
Toronto, Ontario, Canada
Sponsorship not specified$60k-$67kDetected 35 days ago
A/B TestingGrowth Marketing
About the role
- If you are someone who holds yourself accountable to results, enjoys solving problems, and wants to directly influence customer acquisition, this role is for you.
- Let's cut to the cheese, this is why you'll love it here - Box Discount - Amazing discounts on 1 box per week!
- We even have some punny meeting room names!
Responsibilities
- HelloFresh is looking for a Growth Marketing Specialist, Direct Mail to help drive the growth and performance of our
- Support the planning, execution, optimization, and A/B testing of Direct Mail acquisition campaigns, with a clear understanding of how your work ties to CAC, ROI, conversion, volume, and overall channel efficiency.
- Own creative development workflows, including briefing, design review and approval, copy review, landing page coordination, and alignment with campaign objectives.
- Contribute to the Direct Mail testing roadmap across audiences, creative, formats, offers, timing, and other key levers that improve campaign performance and support business goals.
- Manage external vendor relationships, including printers, agencies, and data partners, to ensure campaigns are delivered accurately, on time, and cost-effectively.
- Own key operational tasks including voucher creation, invoicing, cost tracking, campaign QA, and monthly targeting file preparation.
- Stay current on industry trends, competitor activity, consumer behaviour, and offline marketing best practices, and bring forward fresh ideas to drive growth.
- Support ad hoc Growth Marketing initiatives and special projects as needed.
Requirements
- If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
- Bachelor's degree in Business, Marketing, or a related field required, with BBA or BComm preferred.
Compensation
- Toronto, ON Pay Range
Benefits
- Health & Wellness
- Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- Vacation & PTO
Company info
- It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.).
- We are actively seeking to fill this position.
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This listing is sourced directly from HelloFresh's careers page and normalized into a canonical job model.