Brooklinen
Manager, Site Experience & Operations
New York, New York · Director
Sponsorship not specifiedDetected 33 days ago
SEOPerformance ManagementShopifyCollaborationMentoring
About the role
- We're excited to hire a Manager, Site Experience & Operations to help shape how customers discover, shop, and engage with Brooklinen online.
- This role sits at the center of our Digital Commerce organization and is responsible for translating business priorities into a high-performing onsite experience that balances brand storytelling, customer experience, and commercial results.
- This is not a traditional site merchandising role.
Responsibilities
- Influence and lead end-to-end execution of the site experience strategy, inclusive of navigation, taxonomy, landing pages, and curated collections - delivering a cohesive, conversion-oriented customer journey across mobile and desktop
- Manage and continuously optimize discovery and smart merchandising tactics, including sort logic, search relevance, and guided selling experiences, partnering with Analytics to evaluate performance and apply learnings
- Partner with Marketing, Creative, and Planning to translate brand priorities, campaigns, and assortment strategy into high-impact site placements
- Identify opportunities to use existing site real estate more effectively and propose new ways to drive discovery, engagement, and AOV
- Maintain core site performance reporting - conversion, AOV, site search, and content engagement - within a framework defined by the Director of Digital Commerce
- Partner with the broader Analytics function to evaluate test results and surface insights that inform site strategy
- Maintain and reinforce best practices of the Brooklinen site operating manual, defining standards for product launches, promotional periods, and the "perfect" PDP and PLP
- Identify and implement workflow improvements across the team with guidance from the Director of Digital Commerce that ensure consistency, quality, and efficiency across all site updates throughout the year
- Provide day-to-day mentorship and coaching to the Senior Associates for Site Content and Site Merchandising within their respective domains to build and expand strategic, analytical, and cross-functional capability over time
- Fertility & family-building support (up to $20,000 lifetime)
Requirements
- 3+ years of experience in ecommerce, with meaningful ownership of site experience, merchandising, or discovery strategy (navigation, taxonomy, curated collections, search/sort)
Nice to have
- Hands-on experience with Shopify or Shopify Plus
Compensation
- Fertility & family-building support (up to $20,000 lifetime)
- 401(k) with a 4% company match
- Hybrid work schedule with two core in-office days (Tues-Thurs)
- Remote Thanksgiving week and remote last week of December
- Up to four additional remote weeks per year with approval
- 40% employee discount plus seasonal product allowance
Benefits
- Up to 100% medical, dental, and vision coverage (employee-only)
- 16 weeks fully paid parental leave
- 20 vacation days (25 after 5 years) plus year-round Summer Fridays
- One Medical, Talkspace, and $1,000 per year via Joon for wellness
Company info
- that comfort can bring happiness.
- Today, we're one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.
- Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
- We're growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other.
- #LI-Hybrid #LI-MK
- You'll partner closely with Ecommerce, Merchandising, Marketing, Creative, Product, and Analytics to ensure customers can easily find what they're looking for while continuously improving site performance.
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