DEPT®
Director, Communications Planning
New York · Director
Work authorization required$138k-$175kDetected 34 days ago
CRMResearchLeadershipCommunicationPublic Speaking
About the role
- As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture.
Responsibilities
- Lead communications planning across assigned accounts - developing audience-first strategies that define the role of each channel, the logic of message sequencing, and the measurable outcomes each phase of a plan is designed to drive.
- The frameworks you build should be specific enough to actually guide execution.
- Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement. You're in the room when planning decisions are being made, contributing a point of view.
- Lead integrated communications planning across paid, owned, and earned media - defining the role of each channel, sequencing messaging, and establishing clear KPIs tied to business outcomes
- Partner closely with discipline leads across media, creative, CRM, and e-commerce to ensure full-funnel alignment from strategy through execution. Pressure test channel recommendations against real audience and behavioral data.
- Drive new business efforts by developing insight-led communications strategies and presenting with authority and conviction on a national stage
- Lead, mentor, and develop a team of planners - fostering a culture of strategic rigor, intellectual curiosity, and collaborative excellence
- DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
- We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Requirements
- 8-12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience
- Deep expertise across the full media ecosystem - paid, owned, and earned - with a strong understanding of how channels work together to drive business outcomes
- Exceptional strategic thinking with the ability to turn complex data, research, and insights into clear, actionable, and inspiring communications frameworks
- Proficiency with planning tools and audience intelligence platforms (GWI, MRI-Simmons, Nielsen, Comscore, etc.)
- New business experience with a proven ability to contribute to and win pitches at the agency level
- AI proficiency and a forward-thinking mindset - comfortable leveraging emerging tools to enhance planning efficiency and insight generation
- A collaborative, solutions-oriented leadership style with the ability to thrive in a fast-paced, matrixed environment
- You know how to distill an insight, define a single-minded proposition, and give a creative team enough constraint to do their best work.
Skills
- Represent DEPT®'s strategic capabilities in the market, contributing to thought leadership, industry events, and agency positioning
Compensation
- The anticipated salary range for this position is listed below.
Benefits
- Healthcare, Dental, and Vision coverage
- Parental Leave
Company info
- We are a B Corp-certified company passionate about purpose-driven work.
Equal opportunity
- DEPT® is an equal opportunity employer (EOE).
- equal opportunity to thrive.
Visa & Work Authorization
- DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
This listing is sourced directly from DEPT®'s careers page and normalized into a canonical job model.