Smartly
Product Marketing Lead – CTV
New York, New York, United States · Senior
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Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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the lottery is wage-weighted — each level is one more entry
The bottom of this range ($10,000) is below the Level I prevailing wage of $64,834. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising?
- This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization.
- It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.
Responsibilities
- Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers
- Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
- Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
- Lead high-priority, cross-functional initiatives within the PMM organization
- Product Marketing Lead to own a critical growth pillar:
- Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands.
- We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.
- Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.
- Together, we want to create and maintain an inclusive environment where everyone feels respected and heard.
Requirements
- 10-14 years of experience, including 7-9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
- 4-6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset with the ability to influence roadmap and differentiation
Compensation
- $150,000 - $190,000
- We take into consideration an individual's background, expertise, and experience in determining final salary.
- Salary Range (USD): $150,000 - $190,000
Benefits
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching & equity grants for all new Smartlies
- Wellness benefit & learning reimbursement opportunities
- Volunteer time off days & company donation matching opportunities
- The base pay range for this position is as mentioned below per year, plus an annual performance bonus.
Company info
- As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a
This listing is sourced directly from Smartly's careers page and normalized into a canonical job model.