Golden Hippo

Golden Hippo

Director, Organic Growth & AI Visibility

Woodland Hills, CA · Director

Sponsorship not specified$154k-$185kDetected 65 days ago
NLPLLMsSEOContent MarketingBrand StrategyGoogle AnalyticsRecruitingCommunicationMentoringPublic Speaking

About the role

  • We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands.
  • The posted salary range in this job posting reflects data based on California's cost of labor analysis.
  • This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Responsibilities

  • Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.
  • Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google's Knowledge Graph.
  • Build Golden Hippo's roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
  • Implement advanced structured data and schema strategies to maximize "machine readability" and dominate featured snippets and AI-generated answers.
  • Develop automated workflows to transform long-form content into high-performing assets.
  • Own governance, accuracy, and brand alignment across organic content.
  • Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach.
  • Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.
  • Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.
  • Lead testing and optimization across organic touchpoints.

Requirements

  • 10+ years in SEO, content, communications, or organic growth roles.
  • Minimum 5 years managing teams or leading cross-functional initiatives.
  • Experience integrating SEO, PR, and social programs.
  • Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.

Nice to have

  • Knowledge of AI search/answer engines and emerging visibility platforms (preferred)
  • Experience with data-driven PR or entity/structured data strategy (preferred)
  • Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred)

Compensation

  • The posted salary range in this job posting reflects data based on California's cost of labor analysis.

Benefits

  • Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans.
  • Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance.
  • Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
  • Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
  • Well-Being Support - Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits-we take a holistic approach to your well-being.
  • Career Growth - Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
  • Additional Benefits
  • Cell/internet reimbursement, free employee products, annual events, and more!
  • To read more about our Perks & Benefits, click here.
  • The base salary range is $154,000 - $185,000, plus annual & monthly KPI bonus potential.
  • The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands.
  • Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).
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This listing is sourced directly from Golden Hippo's careers page and normalized into a canonical job model.