Basis AI

Basis AI

Founding Content Marketing Manager

New York Office

Sponsorship not specifiedDetected 15 days ago
Machine LearningSEOContent MarketingHubSpotGoogle AnalyticsSalesAccountingValuationWebflow

About the role

  • Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
  • We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
  • They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks.

Responsibilities

  • You're a fantastic storyteller who can captivate audiences, educate buyers, and create experiences that drive outcomes.
  • You'll build the program that helps
  • This role carries two connected mandates: building durable organic and GEO authority that compounds over time, and creating full-funnel campaigns and enablement assets that give our enterprise sales team leverage to close complex deals.
  • You'll own the operating system for content production at Basis: editorial standards, content briefs, and AI-enabled processes that increase output without sacrificing quality.
  • A track record of building full-funnel content that creates and influences qualified pipeline, not just top-of-funnel activity
  • Experience building a content system that improves as it runs: briefs, editorial standards, refresh motions, and AI-enabled workflows where each cycle informs the next
  • Pipeline Influence and Campaign Creativity: building sharp campaign concepts - reports, calculators, workshops, executive briefings - that move prospects from interest to action

Requirements

  • Familiarity with content and analytics tooling such as Google Search Console, GA4, Ahrefs, Semrush, Webflow, or HubSpot

Nice to have

  • 4-6 years in content marketing, organic growth, SEO/GEO, or editorial strategy - ideally in high-growth software, AI, fintech, devtools, data, or another technical product environment
  • Ownership of multiple content mediums (video, short form, digital experiences) and distribution channels (organic social, industry media, paid)
  • Strong storytelling with a differentiated point of view and the ability to make complex, workflow-heavy topics clear, credible, and useful for expert readers
  • Ruthless prioritization backed by analysis across funnel data, campaign performance, and qualitative sales feedback - deciding what to scale, fix, or stop

Benefits

  • Pre-tax commuter benefits and 401(k) retirement plan
  • Parental Leave
  • Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
  • Unlimited PTO + 12 paid company holidays.
  • You'll build and execute a content strategy from scratch, with the opportunity to showcase our vision, establish our point of view, and inspire action with our story.
  • You'll build the program that helps Basis show up wherever our buyers are learning: search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution.

Company info

  • search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution.
  • You'll shape the story that shows prospects and customers how we're transforming accounting teams from processors to advisors.
  • narratives Basis creates show up in influencers', stakeholders', and customers' vernacular
  • Market point of view: narratives Basis creates show up in influencers', stakeholders', and customers' vernacular

This listing is sourced directly from Basis AI's careers page and normalized into a canonical job model.