calpionplutus
Head of Marketing
Dallas, Texas
Sponsorship not specifiedDetected 20 days ago
Data VisualizationLLMsComplianceSEOSEMGoogle AdsHubSpotMarketoGoogle AnalyticsSalesFinancial ModelingAR/VRHIPAAEHR/EMRResearchLeadershipCommunicationCollaborationPublic Speaking
About the role
- Enterprise B2B Marketing Leader driving aggressive growth strategy
- 10+ years B2B marketing leadership targeting healthcare enterprises
- Proven ABM program success with measurable pipeline
Responsibilities
- Own revenue contribution target through marketing-sourced pipeline
- Develop integrated marketing strategy across services (Plutus) + software (Artemis)
- Build ICP definitions and account selection criteria for ABM programs
- Create competitive positioning
- Design and execute tiered ABM programs
- Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations
- Create customer advisory board
- Own complete marketing function for both RCM services + SaaS software.
Requirements
- Bachelor's degree in Marketing, Business, Communications (required)
- 5+ years enterprise ABM program management
- Knowledge of HIPAA compliance in marketing operations
- Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools
- Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
- MBA or healthcare-related advanced degree (strongly preferred)
- 10+ years B2B healthcare marketing leadership
- 3+ years RCM or healthcare SaaS marketing
- Experience selling to CFOs and PE-backed healthcare organizations
Skills
- ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
- Predictive analytics and propensity modeling
- Marketing data warehouse architecture
- API integrations and martech stack optimization
- Market research and analyst relations (KLAS, Black Book, Gartger)
- Key Opinion Leader (KOL) development programs
- Partner/channel marketing experience
- PE firm relationship building and portfolio company targeting
- ROI models, total cost of ownership analyses, payback period calculators
- Weekly pipeline reviews with sales leadership
- Build real-time dashboards tracking account engagement, pipeline, revenue
- Generative AI for content, predictive analytics, marketing automation
Compensation
- Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations
- Brand, Events & Market Presence (25%)
- Launch annual customer conference
- Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
Benefits
- Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.
- Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization
- Deep specialization in behavioral health, ABA therapy, ASC billing
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