Rothy's
Senior Retail Marketing Manager
New York City, NY · Senior
Sponsorship not specified$150k-$183kDetected 8 days ago
Brand StrategyCRMVendor ManagementLeadershipCommunication
About the role
- This is a high-impact role for a strategic marketer who is equally comfortable shaping a fleet-wide campaign vision and rolling up their sleeves to localize an activation for a single store opening.
- Shape the retail commercial and promotional calendar, ensuring alignment between product launches, marketing moments and channel activation across DTC
- Travel the store fleet, staffing ongoing events and activations throughout the country
Responsibilities
- Own retail marketing strategy and execution across Rothy's national store fleet, driving traffic, engagement and conversion through integrated campaigns, in-store storytelling and localized activations
- Build the playbooks. Develop holistic content plans, launch briefs and repeatable frameworks that scale across the fleet
- Drive retail activations and events, including store openings, local partnerships and community-driven initiatives that build awareness and deepen customer connection
- Lead retail content planning and creative briefing across owned channels (Site, CRM and Social), setting clear direction for creative and cross-functional teams to deliver cohesive, high-impact storytelling and best-in-class assets across retail and digital touchpoints
- Partner with Visual Merchandising to bring campaigns to life in-store through windows, signage and physical storytelling, ensuring a consistent and elevated brand experience
- Turn data into strategy. Develop a deep understanding of store channel performance, customer engagement and conversion drivers, and use those insights to shape store marketing decisions
- Partner with Media to execute localized and national media plans that align with store marketing objectives
- Collaborate with Retail Operations and regional teams to localize marketing efforts and ensure strong, consistent execution across every store
- Manage external partners, including mall marketing teams, local vendors and event partners
- Own retail marketing budgets, including activation spend, vendor management and invoice tracking
Nice to have
- Experience launching marketing for new store openings or entering new markets
- Background working with CRM/lifecycle and site merchandising teams
- People management experience
- Passion for sustainability and Rothy's mission
- 6-8 years of marketing experience, with a meaningful portion in retail, brand or omnichannel marketing, ideally at a fashion or lifestyle brand
Compensation
- $150,000 - $183,000 annually
- Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.
Benefits
- Generous paid time off
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Monthly wellness reimbursement
- This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.
Company info
- Dedicated to reaching the right customer with the right message at the right time, the Brand Strategy team thrives on the fast-paced, ever-evolving nature of the business.
- These outside-the-box thinkers create a strategic approach to engaging our customers across multiple media channels and platforms.
- As part of the Marketing organization, this team partners closely with others such as Creative, Digital Commerce, Merchandising and Amplification.
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This listing is sourced directly from Rothy's's careers page and normalized into a canonical job model.